加拿大进出口外贸提高潜在客户回信率



加拿大外贸

发了N封的开发信,结果回复却寥寥无几,严重的挫伤了我们做外贸的积极性。你是不是也有这种困惑?
我曾经也受过这种困惑,以前发了数以上千计的开发信,结果回复性极低.
那么你有没想过,曾经发出去的开发信,会积极的去跟进?
任何的公司,你就发了一个介绍就完了了吗?
老实说,非常少的潜在客户会对你的第一封信感兴趣,是在他看了的前提之下。
经过多次的自我检讨和实践,要让对方能对你的信件感兴趣,只有不断的跟进,才会有可能,开发信不在于多,而在于你的信息是否对对方有用。
实战技巧介绍,以下是我开发客户的信件内容,虽然不才,但我愿意分享给大家:


Hi xxxxxxxxxxx



The ship track #: xxxxxxxxxxxxx

Samples are shipped via a Fedex agent, please visit Fedex website to check the samples shipping status at tomorrow.





Regards



Chris






--------------------------------------------------------------------------------

发件人: xxxxxxxxxxxxx
发送时间: 2011年9月19日 16:28
收件人: Chris
主题: Re: 答复: 答复: 答复: 答复: 答复: 答复: 答复: xxxxxxxxx,bulk trade0.21



Hi Chris,



Sorry I couldn't hear you, the signal was really bad.



No need to worry about the batteries for the sample, thanks for sending the sample.



Regards



xxxxxxxxxxxx



2011/9/19 Chris

Hi xxxxxxxxx



I am sorry about the signal is not well.

The samples have been sent this afternoon, but the ship company is not allow batteries to get into plane.

So I removed the batteries from sample.

But when you place the order, the price still with batteries. And can ship to UK together.

I hope you can understand.



Regards



Chris






--------------------------------------------------------------------------------

发件人: xxxxxxxxx
发送时间: 2011年9月16日 16:36
收件人: Chris
主题: Re: 答复: 答复: 答复: 答复: 答复: 答复:xxxxxxxxxxx,bulk trade0.21



Great, thanks very much



2011/9/16 Chris

OK, I just the small ones to you.

If you place an order for the small xxxxxxxxxx when you satisfy the quality, I will send the other items’ sample with goods to you together.

And I will suggest my boss to reduce the MOQ for other items to you.



Regards



Chris





--------------------------------------------------------------------------------

发件人: xxxxxxxxxx

发送时间: 2011年9月16日 16:23
收件人: Chris
主题: Re: 答复: 答复: 答复: 答复: 答复: xxxxxx,bulk trade0.21



With the xxxxxx is fine as we would not be able to meet your minimum order quantities for the other items.



Regards



xxxxxxxx



2011/9/16 Chris

Thank you.

Do you need us provide the other items sample to you? Like the pictures you sent me.

But if send together, the weight is changed, heavy then 0.5kg.

For $28, just can send the 4 small xxxxxxxxxxx, please read the attachment.



Regards



Chris






--------------------------------------------------------------------------------

发件人:xxxxxxxxx
发送时间: 2011年9月16日 16:09
收件人: Chris
主题: Re: 答复: 答复: 答复: 答复:xxxxx,bulk trade:$0.21



Sorry, the sender's full name is xxxxxxxxxxxx.



Regards


xxxxxxxx



2011/9/16 Chris

Hi xxxxxxx



Please tell me the $28 sender’s full name, for us draw money.



Regards



Chris





--------------------------------------------------------------------------------

发件人: sales@xxxxxxx
发送时间: 2011年9月16日 15:54
收件人: Chris
主题: Re: 答复: 答复: 答复: xxxxxx,bulk trade:$0.21



That's ok, thanks Chris.

Regards

xxxxxxxx

2011/9/16 Chris

Hi xxxxxx



Thank you, but today is Friday, the samples will be sent at next Monday.

Red, green, blue and yellow, a sample of each color.





Regards



Chris






--------------------------------------------------------------------------------

发件人: sales@xxxxxxxx

发送时间: 2011年9月16日 15:41

收件人: Chris
主题: Re: 答复: 答复: xxxxxxx,bulk trade:$0.21



Hi Chris,

I have now transferred the $28.00 by Western Union, the Money Transfer Control Number is (MTCN) is 0274343296.

I look forward to receiving the samples.

Kind regards

xxxxxxx

2011/9/16 Chris

Hi xxxxxxxxx



I found a ship company, the freight is $28.

You can consider use this company to ship the samples to you.

Looking forward your reply.



Regards



Chris





--------------------------------------------------------------------------------

发件人: Chris
发送时间: 2011年9月15日 18:43

收件人: 'sales@xxxxxx
主题: 答复: 答复: 答复: xxxxxx,bulk trade:$0.21



Hi xxxxxxx



Do you have any supplier in China?

Than you can combined the samples with goods together ship to UK.

That is the best way to send the samples.

By the way, we have other model xxxxxxxx, I suggest you can place an sample order, please read below pictures:



Size:10cmX8cm, 12cmX8cm, 15cmX8cm

Body material: xxxxxxx

Operated by AAA batteries

Price: $3.91/set

MOQ: 3000sets







Size:3”X4”/5”/6”

Body material: xxxxxx

Operated by AAA batteries

Price: $6.45

MOQ:3000sets







Regards



Chris






--------------------------------------------------------------------------------

发件人: sales@xxxxx
发送时间: 2011年9月15日 18:12
收件人: Chris
主题: Re: 答复: 答复:xxxxx,bulk trade:$0.21



Hi Chris,

I am afraid paying $60.00 to receive a $0.21 xxxxx is something that I can not afford to do.

I am not in a hurry so if you can find any other way to send it even if it takes longer but at a reasonable price I will be happy to consider it, I hope you can understand.

Kind regards

xxxxxx

2011/9/15 Chris

Hi xxxxxx



For the samples, please tell me when will you need them to ship?



Regards



Chris






--------------------------------------------------------------------------------

发件人: Chris

发送时间: 2011年9月13日 21:05

收件人: sales@xxxxxx

主题: 转发: 答复: 答复: xxxxx,bulk trade:$021



Hi xxxxxx



We also supply 3” or bigger xxxxxxx, If you need, I can send the samples together to you.





Regards



Chris





--------------------------------------------------------------------------------

发件人: Chris
发送时间: 2011年9月13日 17:12
收件人: 'sales@xxxxxxx
主题: 答复: 答复: 答复: xxxxx,bulk trade:$0.21



Hi xxxxxx



Please use western union, I have asked the Fedex, the estimated freight is $60.

My ID#:xxxxxxxxxxxxxxxxxxxxxxxx

First name: xxx

Last name:xx

Gender: male

Please tell me what else info I shall provide for the freight transfer.

Looking forward your reply.



Regards



Chris





--------------------------------------------------------------------------------

发件人: sales@xxxxxxx
发送时间: 2011年9月8日 20:31
收件人: Chris
主题: Re: 答复: 答复: xxxxxx,bulk trade:$0.21



Of course, no problem.

I don't have an account with an international courier, please let me know how much the shipping will be and I could pay you by Western Union or Paypal if it's ok.

Regards

xxxxxxxxx

2011/9/8 Chris

Hi xxxxxx



Samples for free.

But the freight must pay by your side.

Please provide your ship account.

Looking forward your reply.



Regards



Chris






--------------------------------------------------------------------------------

发件人: sales@xxxxxx

发送时间: 2011年9月8日 19:49
收件人: Chris
主题: Re: 答复: xxxxxx,bulk trade:$0.21



Hi Chris,

Thanks for your email.

Would you be able to send me a sample of each colour?

Our postal address is

xxxxxxxxxxxxxxxx

Many thanks

Regards

xxxxxx

2011/9/8 Chris

Hi xxxxx



The available color is Red, blue, green or yellow.

Package: bulk packing.

MOQ:1000pcs.

Unit Price:$0.21 with batteries.



If you have any question, please feel free to tell me.



Regards



Chris






--------------------------------------------------------------------------------

发件人: sales@xxxxx
发送时间: 2011年9月8日 17:38
收件人: Chris
主题: Re: xxxxxx,bulk trade:$0.21



Hi Chris,

Do you have different colours?? What is the minimum order quantity?

Regards

xxxxxxx

2011/9/8 Chris

Hi Sir



Our xxxxxxxxxx, bulk trade price:$0.21





Regards



Chris





--------------------------------------------------------------------------------

发件人: Chris xxxxxxxx

发送时间: 2011年9月7日 18:40
收件人: 'sales@xxxxxxx
主题: we trade xxxxxxxxxx



Hi Sir



We trade good XXXXXX with low price for years, hope to cooperate with you.

Reduce your cost, email me, let’s talk more.



Regards

Chris



以上是对一个新潜在客户的开发内容,截止至目前为止,只是一个送样的阶段,但要想提高回复率,一封信是不够,你必须要不断的去跟进,让对方发现你能提供他感兴趣的产品,才会给于你回复。

[ 本帖最后由 hztherock 于 2011-9-29 01:06 编辑 ]

评论
应该隔一段时间再发,如果老发也许会适得其反。

评论
  个人觉得开发信也要看产品   如果货值不高的话  送样当然没有问题了

    anyway,谢谢LZ分享

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没想过 不会跟进 以后随他吧  
加拿大电商各位,我问下,台湾用信汇到大陆,大概需要几天的时间?急都急死了,等着付钱 评论 一般新台币和人民币不可能从台湾打过来,其实从美国,或者哪个国家打过来24小时,尽管多出一 加拿大电商我们公司老板个人一笔外汇收入15000美金,然后他不知道让老外打到我们公司的帐户里来了,那这笔款怎么入帐呀 ,如果作内销不是要缴税吗?!那不是太冤了,我可不可以当作订金(预收帐款
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