加拿大进出口外贸连经验:年底冲刺,为明年铺路!Fight for the Next!



加拿大外贸

假期多、活动又多,紧张又刺激的年底来啦,还不抓紧最后冲刺的机会,那你就迟啦。大家趁着仅剩的一两个月的时间抓紧看看自己今年目标还差多少;看看您的客户联系表,认真回顾下,把握这最后的机会,为自己的业绩好好计划再冲一把!

阿连一般会将手头上的客户归类分类,再来逐一击破。

一、已合作客户:

对待老客户不能掉以轻心,一不小心就给其他供应商给抢走了,所以维护老客户是很重要的,也是拿单最快的一个捷径。

具体怎么样做好呢?老客户我们已经有合作过,所以彼此有了一定的了解,无论产品还是合作模式大家相对都会比较熟了。到了年底,可以将一些热销的款式相应的推荐给老客户们,顺便提醒他们中国春节马上就要来了,从供应商到我们,都会有段较长的时间休息的,所以建议他们年前尽早下单,做好了计划一来不会影响客户销售,二来对我们安排排产也会是件好事。对于做年度订单计划的客户这个时候更应该和客户多交流,看之前的款式哪些好卖,哪些可以再推荐客户拿,这样也便于你跟客户催订单的时候能够给客户建议。客户感受到你的专业,更便于你提前拿到新一年的采购计划。提前争取来年计划,每个销售都渴望的,好好把握了哦!

二、重点客户分析:

重点客户包括已经合作的和还未开始合作的。当然已经合作的,要好好维护好,但是看看客户联系表,那些已经报价、送样等测试报告的或者已经出了测试报告的,那些最有潜质成为“我的客户”的,已寄样还没有测试完的客户等,我们适当提醒他们我们春节马上要到了,请抓紧时间测试。因为客户测试完,质量没什么问题,成单几率非常大的哦。所以别再犹豫了,赶紧把你的客户表拿出来好好分析,好好跟进吧!还有正在较劲的客户,分析下问题所在,再请教下前辈,力求年前逐个击破!

三、培养潜质客户:

年底来了,也意味着2015年离我们也不远。所以我们除了年底的冲刺还要为来年铺路!如何才会有新客户呢?就是需要我们不断地开发,比如说根据品牌名字来开发新客户。利用网上资源库,我们的外贸连平台上就可以免费下载到海外买家信息资料。大家可以过来围观。相信大家也知道小编的一些客户也是从这里面跟进出来的,所以大家别小看这些海量资料。挖掘到好的客户,我们的大单还会远吗?

2015年就要来了,大家一起好好的为2014画上一个完美的句号,为2015铺垫一条更好的路吧!


It is the end of the year which is excited with the vacations and activities. It is the time to seize the opportunity to make the final fighting for the sales performance. Let's check how much has your goal fulfilled and check your customer contact list, then seize the final chance to fight for a better performance.

I used to classify my customers resource and then analyze them one by one.

First, the cooperated customers:

It is very important to maintain old customers and it is the fastest way to get orders, so you should pay attention to the cooperated customers so as not to be grabbed by other suppliers.

Then what should we do? We have cooperated with the old customers so we know each other well no matter for the products or cooperation mode. In the end of the year, you can introduce some hot-sell models to them, reminding them of the coming of the Spring Festival which will have a long time rest for the suppliers and factory, and suggest them to place order earlier before the New Year. Make a perfect plan in advance will not affect the sales of customers' and it will be good for us to arrange the production. For the customers who make the annual orders planning, we should pay more attention to them and check which model is hot-sell and recommend them to take again. this will be better for you to give some suggestions to your customers when pushing orders. Customers will feel your profession and it will be easier for you to get a new annual purchasing order in advance and this is what every sales person longing for. So seize the opportunity.

Second, analysis of the key customers:

Key customers includes those who have cooperated and those haven't cooperated. Of course for the cooperated ones, we should keep good relationship with them and for those who have quoted, who have sent samples and are waiting for the test report, who are the most potential ones to become "my customers", who have sent samples and are waiting for the test etc., we should remind them that our Spring Festival is coming and ask them to hurry up the test because once they finish the testing without any quality problems, the cooperation chance will be quite big. So don't hesitate to analyze your customers contact list and keep following up with them. For the customers who are stopped by some problems, analyze what the problems are and ask the seniors for help, trying to figure out before the New Year.

Third, cultivation of the potential customers:

The end of the year means the coming of 2015. In addition to fight for a better performance for the year, we should also pave a better way for the next year. Then how to get new customers? It needs our continuous development, such as develop new customers according the brand names, make good use of the online buyer database such as the buyers information on our Band of Global Trade. Some of my customers come from here. So do not overlook these mass information. If you can find the high quality customers, your orders will be coming soon.

2015 is coming. Lets put a perfect end to 2014 and pave a better way for the 2015.

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