加拿大进出口外贸LED 灯具6年多,整理了一些销售宝典5(样品,打电话),共勉!



加拿大外贸

客户收到样品之后的跟进范例

Sample A:

Dear Yasar Dural,

Haven’t received your mail for a long time. 

This is Joseph from Shenzhen changfang Lighting Industrial Co.,Ltd. We meet in B+L Frankfurt fair on April 10th.

I really appreciated you interested in our products.

How about the test results for the sample?

You have mentioned in the last mail that you should take couple of months to test these products.

We think you should have the test report now. we appreciated your earnest and professional testing. 

Looking forward to your early reply.

BTW, what kindly of test have your performance?
Attached please find the picture for your reference.
To know more about our cooperation. Kindly visit our website : www.cfled.com lease kindly check and revert at your earliest.
I'm looking forward to your prompt reply.

Sample B:

I noticed you received the samples last week.I want to know the led panel situation.
Do you have operation problems on TOUCHABLE REMOTE CONTROL? Are you satisfy with the panels? How long you need to test it ? 这些放一段说吧。
The Dragon Boat Festival (4th-6th, June, 2011) is one of three major Chinese holidays, along with the Spring and Moon Festivals. On that day, people will race dragon boats and eat zongzi – a kind of rice wrapped in bamboo leaves.  Firstly, Happy Dragon Boat Festival to your family!

跟我们合作能产生哪些竞争力?
1,价格优势
提供具有市场竞争力的价钱
2,新产品发布
让客户了解到最近的市场动态
3,质量优势
通过ce还有rohs,SAA的认证,出厂前质量严格控制,高压测试等,质量有保证
4,产量优势
月产量50,000 个,能及时供货,保证客户的推广工作正常运行
5,服务器全
售后保证,客户可以放心购买使用;
技术支持,随时给予技术上的协助;
商业支持,数量在达到1000pcs的时候,我们提供免费的彩盒;
1,price competitive advantage
We C&G have many years experience on led production . So we have regular suppliers .In the meanwhile , we control our raw material prices in order to give you best price . Another way , we discussed with cree and ssc about the minimum order quantity . Then we can give you a very good price in a year as your quantity . You will have a very good competitive price in your market .
2,New products launch review
Every month on 28th , we will send you new products information . Then you will  know the latest market in the world . And at the same time , we will share with you about led information together.
3,Quality competitive advantage
C&G has certificates CE,Rohs,SAA . And also We have very strict control system . We will inspect every products piece by piece then we will delivery . Each product will pass high voltage 3650v which is the first company to make that kind of test . So you will have a better quality advantage than your competitor .  
4,output competitive advantage
Our monthly output is 50,000 pieces . So We can delivery the goods to you in time . Then you can sell the products in time to your market . And it will not confuse your planning .
5, full of service advantage
Warranty service , We have 3 years warranty at least in order to assurance products quality . you can feel free to buy from us .
Technology support ,our R&D staff and technology supporter from France will solve all of your problems .
Business support , for example ,we will supply you color boxes for free when your quantity are more than 1000 pcs .

CREE,SSC,TAIWAN LED的区别,优势?
We have 3 LED brands for choice: CREE, SSC and Taiwan. They have different price to satisfy customers' different demand.
CREE is a USA company, one of the famous LED manufacturer in the world. The performance and quality of CREE LED are both excellent. Especially, the lumen output of CREE warm white and nature white LED is the best in the three brands. The cost of CREE LED is the highest amoung them. And it is also the best seller brand in our company.

SSC (The full name is Seoul semiconductor) is a South Korea company. The LED chips of SSC are also from CREE, but they used different encapsulation method. The performance and quality of SSC is also very good. The SSC cool white has the best lumen output in the three brands. The cost of SSC LED is a little cheaper than CREE.

The quality and performance of Taiwan LED is not as good as CREE and SSC, but its price is very good. So that it also has the market. And I think you can also use the different brand to fit for customers’ different requirement.

电话营销实战篇
打电话之前应该思考的几个问题
1,怎么知道我们公司的?
2,是否第一次联系我们,如果不是,联系的人是谁?
3,你们公司是什么类型的?
4,能不能透露一下订单的细节问题?
5,在中国是否有供应商?
6,之前有没有做过led? 你在将来的计划是什么?
7,你的客户还有你的市场是什么形式的?
8,你们公司有多少人?
9,你led 市场所占的比例?
10,你是不是买我们的灯搭配着你的灯具一起销售?
11,需要多长时间测试样品?如果一切都没有问题,什么时候可以下第二个订单?
12, 你能给我你的skype或者msn吗?
13,现在是否方便听电话?
14,展会是否参加?
15,能否最后确认一下谈话的内容?

1,how do you know our company?
2,is it the frist time for you to contact with us ? (if no, who did you contact ?)
3,What is the type of your company and your products ? such as distributor, importer?
4,can you tell me some information about your order ?
5, did you have a regular supplier in china ?
6,did you sell led before ?and what is your plan of led lighting in the near future ?
7, what is the type of your end customer and market?
8, how many people in your company?
9,what is the proportion of your led market?
10,do you sell your lighting fixture with our led bulbs together?
11,how long do you test the samples ? If everything is ok ,what time will give me a second order or official order ?
12,Can you give me your Skype or msn ?
13,Are you convenient to listen my phone right now ?
14,will you plan to join in the lighting fair ?
15, can I confirm with you about the talking details ?

打电话过程中应该记录下的一些问题
1,联系人的职位
2,前台小姐的名字
3,下次方便联系的时间
4,买样品需要测试的时间,下次下订单的时间,什么时候有大的订单?
5,客户喜欢什么样的产品,喜欢哪个芯片,什么颜色?
6,客户买产品是做什么用的,是用在哪个地方的?

评论
不错的分享,谢谢楼主,共同学习
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