加拿大进出口外贸一个电话引发的订单



加拿大外贸

2.7主动给客户打了一个电话,没有遇到询价的客户B,而是直接遭遇到他们老板G(当时并不知道此人是老板)。开始说要找B,被告知B不在。于是请这个人带话给B:关于他

们要求的付款问题,我们建议选择其他方式。

首先询问是否可以接受阿里巴巴的信保(类似支付宝的方式,不过手续更复杂),被他说他们不会选择阿里巴巴。然后询问他们是否让B提供他们的进口记录,我们会进行审

核,再决定是否接受他们的“全款见提单复印件付款”(旁白:此种付款方式我们公司是绝对不可能接受的,哈哈)的要求。G说B肯定不会高兴去做这个事情的,但是语音语

调听的出来他是愿意和我沟通的。果然,他自己主动提及他们公司的情况,并告知他们跟江苏一家公司合作很久(旁白:事后我调查过,这是一家大型国营进出口公司江苏舜

天,应该舜天只是作为代理出口,真实的供应商另有其人)。得知这一点后,我马上跟他商议:如果你们有合作很久的供应商,那么能否让你们的这个供应商给我们下单,我

们间接给你们供货,货款他们垫付,你们之后付给他们。如果这样操作的话,我们还可以让出一部分利润。客户听了我的建议,说他们需要考虑一下。

整个沟通过程大约20分钟(我是17:30下班,过了几分钟给客户去电话的,等通话结束,看了下时间,显示17:55)。从沟通效果上来说,我的目的已经达到了,就是通过语

音的方式与客户有一个相对于邮件更加即时有效的可以根据客户语音语调等多方面判断此客户是否有真实的采购需求,并决定后续的时间精力投入。

之后我就回家了,但是出乎我的意料的是,客户主动发来邮件,对我们的沟通过程进行了一个回顾。从文字里可以看出他对这次沟通是满意的,尤其是这一句:I am happy

this inquiry gave me the chance to talk to you directly, and Look forward for other opportunity to get to a business deal。虽然此次因项目的时间问题导致

无法进一步探讨合作,但是也十分有意义。

下面是客户发来的邮件,如下:

2017-02-7 19:40

Dear Mr ***

We just spoke on the phone some minutes ago about our inquiry 03.17.90 for Railway bolts you are dealing with Mr B*** about. I wanted to address you

directly from my e-mail so you have the contact. Mr B*** is on copy.

I am very glad for receiving your call ,and it is very good that you proposed a solution through a third company. We purchase many railroad and similar

items. Most times specifications require a manufacturing in Europe, but sometimes, like this inquiry, we are allowed to buy in the Chinese market, so we

are also interested in building strong relationships with good suppliers.

As I told you, our company S*M*S is 23 years old, and we have been importing from China for years. More than 10 years ago we started trade with  Jiangsu

Sainty Machinery I/E corp. Ltd, (STIG) where we met our most trusted Chinese business partner.
Some time later he incorporated his own company in Nanjing, and we stopped buying from Sainty and work with his new company ever since, we buy more than

10 containers from them every year.
We do have other chinese suppliers, but this man and his company is my most respected partner.

About this order, since I see your proposed solution could be good for both sides, so I decided to inform the assembling. They just gave me two news

about it.
First, they needed more quantity, the project has increased from 25 000 to 50 000 units, second, they need a very reduced (maximum 6 weeks) delivery

time for the first batch.
That second condition excludes Chinese origin, because of the shipping time. I am sorry to say that I can’t go on with this purchase from you nor other

Chinese or Indian supplier.

I am happy this inquiry gave me the chance to talk to you directly, and Look forward for other opportunity to get to a business deal.

Regards

第二天,我给客户回复了,如下:

2017-02-8 13:36

Dear Mr. G,

I am very glad to hear from you. It's a nice telephone talk yesterday.

To know about your company and your partner in Nanjing is my great honor. A trusted and respected partner is very important on business. A steady

cooperation grows both buyer and seller.

I am very happy that you approved my proposal and moved on forward. Although it's a pity that we can not meet the delivery lead time this time, we will

have more opportunities ahead.

Thank you for your kindness.

同一天,客户给我回复了,并寻找了此项目的另外一款产品给我们报价。如下:

2017-02-8 17:22

Dear ***

Thank you for your message.

Can you please quote 50 000 units washer 55m X 26mm X 3mm Yellow Zinc plated Finish?

It is for the same project, maybe we can try with the washers only.
Please indicate also the most realistic delivery date.

这一次,老板的价格明显高了,因为之前一个韩国客户尺寸只差一点点的报价我知道是0.0365,但是这一个,他给报了0.058. 近期国内原材料价格是上涨很多,但是在成品

单价涨60%也太过离谱了。但是毕竟订单数量不多,货值低,我也就没去跟老板讨论价格的问题,而是直接报给了客户。如下:

2017-02-9 14:13

Dear G,

Thank you for the inquiry of washer.

Please check the quotation in the attachment.

The lead time is 20 days.

If you have any question, please let me know.

果然,收到了客户的回复印证了我的顾虑:

2017-02-10 18:29

Dear ***

The lead time is Ok, but for this one your price is high. We are getting it at 0.040 USD/CIF, and yours is FOB.  the difference is too big.

Don’t worry, it is not a very important item. We will have the chance to try for other products soon.
Regards

但是,我知道我需要将客户的反馈马上给老板,让他知晓。然后答复给客户他的理由,如下:

2017-02-13 17:27

Dear G,

I have told our boss Mr. Chen about your prices, and he said we are not able to meet the price of USD0.040/CIF unless we have other parts order from

you.

For future inquiries, I will try my best to provide competitive prices to you.

于是,跟老板的直接邮件沟通暂时告一段落。直至3.15,客户将订单下发给我。邮件如下:

2017-03-15 20:12

Dear Mr ***

Please see our purchase contract 17.471.06.01 attached. Annexed are the drawings F471000, F471001 and F471002. Please check and indicate your acceptance

or comments.
As per our agreement we will send you the second contract (P.O. 17.471.06.02) for the remaining spindles as soon as we receive the first container

Please see also a picture of the piece and the definition of the Thread NF C66-415 attached for your reference.
Should you need any more information, pictures of the piece, definition of the threads etc, please ask either me or Mr B.

Looking forward for your comments

遇到订单,事不宜迟,我当天晚上就把发票附带汇款信息给客户发过去了,坐等收款。邮件如下:

2017-03-15 21:48

Dear Mr. G,

Thank you so much for your trust on us.

The order with drawings are well received, and we hereby confirm the acceptance.

Yes, we will complete the 2 orders one by one.

Thank you for the pictures and the definition of the Thread NF C66-415. I will get in touch with you if we have any question.

Attached is the proforma invoice, with our bank information included.

之后,就收到客户邮件,当天周四,让查看账户并告知收到汇款.

2017-03-17 02:37

Dear ***

Please check your bank account for the agreed payment. Should arrive during the day of tomorrow. Please confirm。

周五,没有收到,等到周一,仍然没有收到。于是发邮件告知客户,并询问水单,如下:

2017-03-20 16:34

Dear Mr. G,

We have not received the payment yet. Usually it takes 2-3 days. So we may receive it tomorrow.

May I have the bank slip, please? We need to keep it in file.

收到客户答复:

2017-03-21 01:02

Sorry I don't have it here.  i am in a trip to Germany now.
I just asked Monex to send the swift information to me.
In any case I spoke  to them and they ensured The money arrived  to your bank on friday, so it should show in your account tomorrow at the latest

Please wait until tomorrow and keep me informed
Regards

到了周二,顺利收到客户汇款,并发邮件给客户。如下:

2017-03-21 14:50

Dear Mr. G,

We received the payment USD9495.00 just now from Monex Europe Limited.

I will update the process to you.

客户答复,如下:

2017-03-21 15:30

Ok. good

Regards

Enviado desde mi smartphone Samsung Galaxy.

正式表明合作正式确定。后续继续完成订单。Bravo!!!

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接下来,转述与询价人B的沟通情况:

此客户最早是通过谷歌推广来给我们询价的,因为我有特定标识:“此邮件由 ***+caf_=***=***@***.com 代发”

关于来源,做一下介绍。我之前做了一个网站,使用的是Google APP,现在更名为G Suite。年费用50美金,可以通过此服务建站(免空间费),提供域名企业邮箱。备注:

域名需自己另外购买,服务商很多,很便宜。
网站建好以后,采用谷歌推广,因为自己知道谷歌推广,公司每月付到我管理的广告账户约3000RMB。目前看来,投入10万,产出300万。操作上,工作量较小,但是需要有一

定的分析能力。

下面继续邮件,如下:

日期是2016-01-19 23:33

DearSirs

Pleased to meet you, hope you are doing well. We are a European trading company, specialized in import of railway and tunnel steel products.
We are dealing in some products similar to some of your production.

We would like you to please quote for 40 000 units double coil grower washer, FE6 (25/45) FOB Shanghai.

Best regards

从抬头的称呼可以看出,这个是客户群发的。但是我也马上应付,因为产品是我们能做的,匹配度非常高。

答复,如下:

2016-01-20 10:19

Hi, Alonso,

Thank you for your contact to ***.

Please check our quotation in the attachment.

Regarding the samples and testing reports, we can send to you after pricing cleared.

Await your kind reply.


价格不被客户接受。

评论
2016-01-21 20:50

Thank you for your quotation.
I am glad we have started business relationship, we will have more chances to cooperate in the future.
Your offer is dismissed this time for the reason of price.

Hope to contact to you again soon

当时不大相信我们的价格没有竞争力。于是回复客户 (旁白:事后一段时间才知道我们这个价格下浮30%也在卖,当然这个是老板给另外一个销售卖的价格。ca)。如下

jueves, 21 de enero de 2016 21:03

Dear B,

Thanks for your reply.

If  you have any further inquiry, please contact us.

Regarding the inquiry and quotation, I will convey your comment to our boss. But could you send me the drawing or technical parameters for our checking.

I am sure we  are flexible for cooperation.

Await your kind reply.

然后收到客户答复,客户粘贴了一大段技术参数。如下:

2016-01-22 17:31

Dear ***

Our drawing is enclosed, but I guess it is the same as anyone else’s.
Technical parameters, I copy & paste

{此处省略技术参数}

后来客户有对另外2款产品询价,如下:

2016-01-22 17:48

Just for my record, Could you quote for T-head bolt HS32-55 and the nut?

询问对方图纸,无答复。不了了之。

2月、4月等月份进行常规跟进,如下:

2016-02-29 15:49
2016-04-7 17:42
2016-05-4 15:32
2016-06-24 15:56
2016-09-12 14:38

终于收到一次回复,如下:
2016-09-12 15:59

Dear ***

Nice to hear from you.
No I don’t have any inquiry for you at the moment. Maybe later.

Regards

答复,如下:
Dear B,

Thank you for your kind reply.

When you have new inquiry in the future, please email me.

Keep in touch & have a nice day!

Muchas Gracias!

12月发圣诞祝福

2016-12-23 15:01

于是到了2017,1月份发去春假假期提醒:

2017-01-18 16:57

Dear B,

The Chinese New Year Festival is coming soon. We will be on holiday during Jan. 25th to Feb. 5th.

However, you are free to email me with any new inquiry or something on urgent basis, I will endeavor to reply at the soonest time.

钓来了一个询价,开启新的一年的故事:

2017-01-20 18:48

Dear ***

Thank you for your message. I do have an inquiry for you

Please quote for 25 000 units as per the attached drawing. Indicate Price and Delivery date.
Material is steel quality 8.8, black finish.
Although our drawing is in Spanish, I think it can serve for quoting, you know this material. if you have any question please do not hesitate to ask.
Regards

答复报价,如下

2017-01-23 14:13

Dear B,

I am very glad to hear from you.

Please check our quotation in the attachment.

Looking forward to your kind comments.


客户提出疑问,尤其是付款方式的问题,仍然是个大问题如下:

Dear ***
Thank you for your prompt quotation.

2 questions.
1.       Your indicated weight is not exactly the same as our numbers. Have you checked the dimensions in our drawing are the same as your quotation?

Please also note the thread is not Metric. It is as per NF 03-615, diameter 25.
2.       Our payment terms, as we agreed in other times, are payment of the total amount once the bolts are shipped, you e-mail us copy of the B/L,

quality certificates and all the documents and we pay by bank transfer. Once you receive the payment you courier the original documents. Is this

acceptable for you?

If you actually have a sample of this screw in the quality 8.8 in store, please send it now, so we can save time. It is an urgent trade, and your new

year’s holidays are about to start.

Sincerely

答复,如下:

2017-01-24 14:15

Dear B,

Thank you for your prompt reply.

Please check our answers to your questions below:

1. The indicated weight is theoretical weight for reference, our final weight will be strictly controlled by the dimensions of the products. And the

standard will be as per NF 03 615.

2. We can not accept payment without deposit before production, and balance should be paid before shipment. Normally, after order been placed, we need

to received 30% deposit for production. And when production is finished, customer can arrange inspection before/during the shipment, afterwards,

customer pay the balance, and we will ship out the cargo.

Hope it's easy for you to operate, or if you have any concern, please let me know.

客户新邮件,仍然是付款方式的问题上,如下:

2017-02-6 23:44

Dear ***

Hope you are back from new year’s celebrations. We wish you a very successful new year.

I am glad to see your answer to our first concern, we expect your quality will be perfect. About the price, I have done the study, and we need a price

of 0.82USD/piece for FOB condition. It is very close to your quotation, I think you will probably be able to accept this price. Can you?

I am sorry to see the second answer, because I see no way to overcome this problem. I am not allowed to do payments in advance.
Can you accept payment of 100% against scanned copy of the shipping documents? You would send the original documents only after receiving all the money

in your account.

Sincerely

答复客户,如下:

2017-02-7 09:58

Dear B,

Thank you so much for your kind reply.

We can offer you the price of USD0.82 FOB Shanghai. Quality will be strictly controlled, we will submit samples before mass production. And inspection

will be done before shipment to make sure the cargo quality.

Regarding the payment term, we can not accept 0 deposit before production. We are small business company, and we only do this for old customers.

Thank you for your understanding and wish we will have a nice cooperation in the future.

回复了这个邮件,我想到了阿里巴巴的信保,也想到了需要打个电话来一次正面的交锋,看看客户是一个什么样的情况。邮件如下:

2017-02-7 17:33

Dear B,

There is another way for mutual convenience.

I draft a contract by alibaba, they offer guarantee for the deal between buyer and seller.

Please check the link below:

http://biz.alibaba.com/ta/detail.htm?orderId=********

Any question, please let me know.

之后,就去了个电话。有了与他们老板的直接沟通。

{以下是分割线}

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[ 本帖最后由 脖大筋深 于 2017-3-22 12:02 编辑 ]

评论
到了3月,又发了2个新询价,一个品种多,数量少,我们不适合做。提到这个,我发给老板看,他还阴阳怪气的屌了我几句,说我做了这个行业这么久,应该知道这个询价我

们做不了。(旁白:这个我是知道的,但是客户质量好,而且能找到现有货源,是可以做的。以前确实你老板也做过。ca)我也就直接跟客户说了我们做不了。

另外一个询价就是后来成交过的。邮件如下:

2017-03-1 19:48

Dear Mr. ***

We just sent you an inquiry about special bolts. Please also let us know if you can also supply the item in this inquiry.
Please see the attached drawings for Pieces Soporte recto 1, 2 & 3. In case you can supply, we need you to quote your best price for them.

Last year quantities are :
Soporte Recto 1                                            10.000  
Soporte Recto 2                                            20.000  
Soporte Recto 3                                              1.000  
In this case quantities for 2017 will be the same. Total is about 40 Tons, to buy in 3-4 batches.

Material Must be Steel S355J as indicated in the drawing
Finish is hot galvanizing finish both for the soporte and the nut
Nut is normal DIN 934 M24 HDG quality 5
Soporte + Nut must be supplied assembled
Threads in the piece are different. One side is Metric M24 and the other side is NF C 66-415 (see Norm document attached) for diameter 25 and length 60.

Diameter 25 must be after galvanizing.
I also enclose a picture of the piece.

Looking forward for your news.

答复并报价,如下:

2017-03-2 14:35

Dear B,

Thank you so much for your new inquiry.

Attached is the quotation for your reference.

客户又来掰扯付款方式,如下:

2017-03-7 18:25

Dear Mr ***

Thank you so much for your quotation.
Our comments are.
1.- Payment terms, the first condition we need is to agree in our payment terms as you talked personally with my boss before, We make payments against

documents, but not payments in advance.
In case you want a better guarantee we can make the payment against the scan copy of the B/L and other documents and when you check the money is in your

account you send the original documents by courier. We can’t make payments for products not delivered, or not even manufactured.

2.- Price. Other Chinese supplier’s price is a little lower. I copy
Soporte Recto 1 at  1.850 USD/1000 units     10.000 pieces
Soporte Recto 2 at 2.050 USD/1000 units      20.000 pieces
Soporte Recto 3 at 2.440 USD/1000 units        1.000 pieces
Can you review your price?

Looking forward for your comments

答复客户,如下(旁白:写错了一个字,手机邮箱联想功能坑爹了)


2017-03-8 22:36

Dear B,

Thank you for your reply.

We will need to discuss internationally and feedback.

Best regards

客户回复,如下:

2017-03-8 23:25

Dear Mr ***

(I think your text corrector changed internally to internationally)
Ok We look forward to receiving your final answer.

Sincerely

答复客户,如下:

2017-03-10 13:48

Dear B,

Yes, it should be internally. Sorry for the mistake.

Our boss said we normally not accept no deposit and all payment against shipping documents.

But we have a team good at Letter of Credit operation. So we recommend this payment, which is safe for both you and us.

Looking forward to your reply.

评论
客户回复,如下:

2017-03-10 18:40

OK good. Let me check your proposal to talk with my boss.
Do you mean you can supply at the mentioned prices, but you require a bank L/C am I right?. Or alternatively, a certain % of advanced payment, but you

can’t accept our proposed payment terms (against documents) Isn’t it?
Please confirm the 3 issues separately so I can make a clear exposition and come back to you with a final answer.
1.- your prices
2.- your preferred payment terms
3.- you can’t or can’t accept our payment terms (for example: subject to any condition)

Thank you

答复客户,如下:

2017-03-13 10:33

Dear ***,

What I meant are: 1, The prices we can offer can't be lowered; 2, Our preferred payment term is 30% deposit in advance and the balance paid before

shipment; 3, Your payment term that no deposit is not acceptable for us.

客户回复,如下:

2017-03-13 18:48

Dear ***

We do have interest to start dealing with your company as a supplier, but you must also show some trust in us from your side.
We have a proposal closer to your terms, and closer to your prices, but you must also move from your position to make this deal.

Our proposal is
For the first order we can accept to pay a deposit 30%, and the balance after the goods arrive to us.
But for that deal the minimum necessary prices are
Soporte Recto 1 at  1.950 USD/1000 units     10.000 pieces
Soporte Recto 2 at 2.150 USD/1000 units      20.000 pieces
Soporte Recto 3 at 2.550 USD/1000 units        1.000 pieces

Is it Ok for you?

In future orders we can ease the terms from both sides, and when we trust each other maybe pay 100% at the moment of shipment.

Sincerely

答复客户,如下:

2017-03-14 10:13


Thank you for your kind reply.

We really appreciate that we are selected as your supplier. It's a great trust to be on this step.

Your proposal is very kind and impressive.

For the payment term, 30% deposit is great. You have shown your trust on us. But as you know, when you pay 30% deposit, we will buy raw material, and

proceed the wire-drawing/cutting/forging/threading/heat-treatment/HDG/packaging. That means we will spend much more than 30% deposit.

That is why most of business between Chinese suppliers and Overseas customers choose 30% deposit in advance and balance before shipment. Because it is

equal for both party.

If you trust our internal quality control, then you can pay balance after receiving delivery notice, afterwards we will ship the parts.
If you choose 3rd party such as SGS branch in China, Intertek or other inspection company in China, you can require them to inspect the finished parts.

If the parts not OK, we will discuss the solution with you; if the parts OK, you can then pay the balance, and then we do the shipment.

In the future, we will visit your company in Spain, and know much more about your company, we will change the payment term to an easier one for you.

Looking forward to your kind comments.

客户回复,如下:

2017-03-14 18:35

It is not equal for both. You want that all the risk is for us. You want us to pay and you can walk away with our money without sending anything.  You

are requiring from us all the payment in advance without delivery from your side. You want to manufacture with our money? Is your company Ok?
We are agreeing to give up and accept half of your terms, If you really want to get to an agreement you must accept part of our terms, you are only

keeping the same position. We are out of time for wasting. If you are not going to move from your position or give alternatives, please let me know now.

Also about the prices.  You are not saying anything about the target:
the minimum necessary prices are
Soporte Recto 1 at  *** USD/1000 units     10.000 pieces
Soporte Recto 2 at *** USD/1000 units      20.000 pieces
Soporte Recto 3 at *** USD/1000 units        1.000 pieces

This is not even the best price from competition, It is the second best

Please I need a reply today.

答复客户,如下:

2017-03-14 18:48

Dear ***,

Thank you for your kind reply.

I didn't expect that you would think that we will walk away with your money. It seems that some other bad guy hurt you so much.

Firstly, I would like to say that we can meet your target prices. Sorry I didn't mentioned it in the past email.

Secondly, we would like to provide an alternative: Before your balance payment, we will provide the copy of BL and other documents. When we receive the

balance, we will send you the original documents.

Thirdly, if some other bad guy take your money again, please let me know the company name, I will investigate and do anything I can to help.

评论
之后,终于迎来了订单!!!如下:

Dear ***

Ok. Thank you for reconsidering and moving from your position, your proposal is closer to ours now. I talked to my boss and he asked me to send you the

order for the first container in those terms. 30% advance, and 70% after shipping with copy of the B/L, and you send original documents after you

receive payment.
He will send you our purchase contract in a separate e-mail.

For some reason Mr P is very interested in dealing with you. Believe me, we never do this 30% advance payment and he agreed this time just to start this

business.
Once we have established our business relationship, and you got our payment track. We expect that advanced payment will not be necessary.

For the contracts, we have divided the total quantity considering the weight so it fits into two 20’ containers (total is 48,5 Tons), more or less half

of it in one container and the other half in the second one. First order will be for 5000 soporte 1, plus 9000 soporte 2 and the 1000 soporte 3.
After we receive your first shipment we will send the contract for the second container, for the remaining 5000 units soporte 1 and 11000 units soporte

2.
Weight this way is about 24 Tons, a little above for the second container, that may cause some problem, but we will see how to fit it.
After that probably we will be finishing the year 2017 and facing quantities for year 2018

Approval of samples will be required before the first shipment, not the second or following, unless there is a new piece or there is a big modification

to an existing one.
We will require you to send pictures of all the process, it is good if you send them at least before sending the samples during manufacturing, packing

and loading, so we can help you checking everything is ok.

Looking forward to start working with your company.
Sincerely

我也马上进行答复,如下:

Dear **,

Thank you so much for your kindness for the past days. I will be waiting Mr Palomo's email.

I am not sure, but I am really appreciated for Mr. P's trust. In the future, we will do our best to make the payment term more flexible.

OK, for the first order with 5000 Soporte 1, 9000 soporte 2 and 1000 soporte 3. And Second order with 5000 soporte 1 and 11000 supporte 2. We will do

the 2 orders one by one.

Surely we will send you samples before first shipment. Before sending samples, and during the process of manufacturing, packaging and loading, we will

share you pictures. And your kind help is highly appreciated.

We are looking forward to start working with your company, too.


第一次做这个回顾,感觉确实不容易。目前感觉做这个非常有必要,可以梳理出一些经验和总结出来,利于今后与客户的沟通交流与谈判中。

评论
做业务,贵在坚持和沟通!

评论
可以,值得学习的案例。

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太长了。看不下去,能做成生意就是好单

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非常好
看了主楼 我就去给客户打电话了
新号不好 打到Skype没费
留了微信 但客户没加我

评论
打完电话 继续阅读
2楼的亮点有两个:
1.G Suite 我喜欢!
2.Apple版本不够 要IOS 10.2才可以下载。看来3.24预售红色的果7 plus销量会有增加咯
3.楼主话西班牙文噻?

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值得学习

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看来要多打电话

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G suite是谷歌企业套件,是一种网络增值服务,性价比不错;G suite跟Apple是否兼容我不清楚,但是没有果7 plus用G suite没问题,只是在电脑上,如同使用邮箱一样就可以了;西班牙自学了一点点。

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LZ英语很6, 单单写邮件都有不少可以学习的

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good
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