加拿大外贸
如何说服客户增加订单量很多时候，我们开发新客户都会碰到少于最小订单量的情况。客户初次下单，都不愿意大量订购，但是由于数量小，生产商处于进退两难的境地，这个时候我们该如何做呢？
下面阿连小编和大家一起来分享下如何说服客户增加订单量的小妙招啦！
例：
But I am sorry your qty can not meet our MOQ ( unit order total 500pcs) ifprint the logo, and complying the production of orders now running, 200pc isdifficult for us to handle. As your consideration, why not increase moreopeners again to expand you business steadily?
一般来说，我们都是像例子中的一样，首先从我们自己的角度来阐明观点，并试图让客户理解自己公司的政策和要求。但如果你深入地思考的话，还可以从下面的角度和方法来回复客户。
不要给客户压力，要让步和善于与客户商议，你可以跟客户这样说，通常带logo的产品是500起订，这样可以把整体成本控制得更低。但如果只有200只，产品单价就要高一些。你要给客户留下可以选择的余地，只要客户愿意增加订单数量，就可以在价格上再降低一些。这样给了他充分的主动权。
如果想让客户增加数量，不要从自己的角度去说，那样客户会觉得你只是为了自己的利益，要应该从客户角度去想。例如，你可以跟客户这样说，我们合作一段时间了，上批货的销售情况怎么样啊，不知道你有没有扩大市场的计划，如果能增加XX的订货量，我们就可以把成本再压低一个档次，你也有更多的利润空间。如果你需要什么支持，可以随时告诉我们。这样客户的体验和接受度就会好很多。
另外，一些关于回复初次询盘的注意事项，也是我们经常容易出现的误区，现在，阿连小编就向你介绍一下在询盘中应该注意的事项。
1，公司介绍：如果不是客户要求你介绍，那么邮件开始不要出现公司介绍，可以换成对客户需求和问题的响应，这永远是客户最关心的。如果你开始就讲一大段对客户没有任何意义的话，它对你公司的了解需求是在基本信息匹配之后的事情。公司介绍你可以放在邮件末尾，说完主要内容后，用两到三句话即可，少用模糊性形容词，例如最好，很好等，多用具体数据，例如，几条生产线，多少工人，年出口量，采用工艺，公司和产品认证等，这样的介绍方式更专业，而且有了这些内容客户自己会做判断。
2，产品优势：客户现在是开发产品，也就是说客户希望在众多供应商的众多产品中找到最有期望值的产品，所以你当然需要在邮件中重点介绍下自己产品的优势，假设客户要最扼要地描述两家产品的区别时，你用什么来介绍你的优势？
3，你向买家提出问题时，尽量从客户的角度来问，为以客户中心，附注说明需要了解的原因或客户回答问题的好处。例如，Could you tell me/give me some info about…,so I can…(for you)，初期问题可以设置得浅一些，降低客户的警惕心理。
不论是说服客户加量，还是初次回盘，以客户为中心这点不可忽视。按照阿连小编个人的思维模式，一般喜欢从自己面临的难题，想方设法要客户能理解，达成共识。
Most of the time, we will encounter the small order when develop the newcustomers. Customers do not want to order in large quantity for the first time.But because of the small quantity, the manufacturers are in a dilemma. So howcan we do?
Let us together share some small tips that how to persuade customers toincrease the order quantity.
For example：
But I am sorry your qty can not meet our MOQ ( unit order total 500pcs) ifprint the logo, and complying the production of orders now running, 200pc isdifficult for us to handle. As your consideration, why not increase moreopeners again to expand you business steadily?
Generally speaking, you can explain your opinion first and try to make yourcustomer understand your company policy and requirements. But if you thinkdeeply, you can reply your customer in the following angles and methods.
Don't give the customer pressure, but to give in and negotiate with customers.You can say like this: the MOQ of our products with logo is usually 500pcs sothat we can control the overall cost. But if there are only 200pcs, the unitprice of the product will be higher. You should leave the customer to choose.As long as the customer is willing to increase the order quantity, the pricecan be reduced, which can give the customer full initiative.
If you want to let the customer increase the quantity, you should not explainfrom your own view which will make him feel you only consider your interest butyou should think in the view of the customer. For example, you can say likethis: We have cooperated for a period, how is your selling ? Do you have theplan to expand the market? if you can increase the quantity of XX, we can drivedown the costs, and you will have more profit space. If you need any support,you can tell us at any time. So the customer experience and acceptance will be muchbetter.
In addition, we will make mistake in the first inquiry. Now, I will introduceyou some matters that you should pay attention to in the inquiry.
1, The company introduction: if the customers do not request youto introduce, then don't write it on email. You can change it to thereply of the customer's question which is the most care thing of the customer.If you talk about the nonsense content at the beginning, his demand of yourcompany will be after mathching the information. Company introduction can beplaced at the end of the email with concise word without the fuzzy word, forexample, better, and use more data, for example, the quantity of productionline, workers and the annual export, using technology, company and productcertification, etc,which will be more professional. Then the customer can judgeby himself.
2, The product advantages: the customer is now developing products which meansthat the customer wants to find most expectations products in numeroussuppliers, so you need to focus on your product advantage in themail. You can assume that if the customer wants to distinguish the differencebetween the two products, what will you introduce your advantage?
3, When you ask the buyer questions, try to ask in the perspective of customerand attach explaining the reason and the benefit of answering the question. Forexample, Could you tell me/difference me some info about... , so I can... (foryou). Some problems should be set easily for answering to lower the customer'salert mind.
No matter to persuade the customer to add quantity or reply the first inquiry,you must think for your customer. In my opinion, I would like to get thecustomer's understanding and reach a consensus in difficulty I meet.
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