加拿大外贸
鄙人之前去应聘过一家老外老板的外贸经理应要求做了一份部门计划书,现和大家共享希望对大家有点帮助并共同进步!关于如何做好一个外贸销售经理及职责鄙人有如何浅见,希望有高人补充再进一步指点!如何做好一个外贸销售经理?
做好外贸销售经理必须做好一个核心,两个关键和三个平衡。
1.一个核心:始终以销售营业额为核心,做为一个外贸销售经理的核心工作就是带领所负责团队,利用各种渠道去实现销售额的最大化合利润的最高化。
2. 两个关键:管理,即管好人理好事。领导就是引领指导
管好人,管人不是制约人而是利用各种有效的手段去引导激励团队成员,使每个成员可以最大程度的发挥各自的能力体现价值,从而实现团队销售额和利润的最大化,管理所负责团队成员的日常工作行为,使所在业务员工作合理合规的开展。
理好事,
负责部门的发展规划,制定阶段时期销售目标
领导,激励团队成员实现目标销售额的达成的最大化和利润的最大化
以提高效率为导向,不断优化工作平台和工作流程,使部门更有效率的运作
对业务过程所出现的重大问题进行断定分析并制定出解决问题的方案
对业务员进行业务培训,指导和支持,不断提高整个团队的销售能力和工作效率
适时抽查监督团队成员的业务开发情况和订单的执行情况,确保整个团队能不断开发出新的业务,订单按质按量按时并且安全的执行。
3.三个平衡
客人和公司之间的关系平衡
部门和公司之间的关系平衡
自己和团队之间的关系平衡
外贸销售经理应该具备那些素质?
外贸销售经理的角色就是领导所负责团队成员利用各种渠道去完成设定的销售目标。而作为一个部门经理起码必须具备如下几方面的素质:
1.有着良好的管理领导能力,有影响别人,激励别人的能力,能够以个人的人格魅力以及沟通能力去影响带领团队成员实现所定的销售目标
2.过硬的业务水平,包括良好的英语沟通水平和国际贸易操作能力
3.解决问题的能力,善于思考并能对业务中所出现的问题做出确定判断并制定解决方案
4.较好的全局观,豁达的胸怀和长远的视野。
5.良好的心里素质和抗压力能力
The Development Planning of Export Sales Dept of ****Company
This Planning mainly includes the following contents:
I. Product Selection
II. Market Position
III. Cabbalo Self-assessment
IV. Development Strategy
V. Working Platform Establishment
VI. Marketing Channels Development
VII. Supply Chain Management
VIII. Organization Structure Building
I. Product Selection
1. Why select Jeans?
1) Cabbalo background –history,experiences,company organization structure and location
In the consideration of CABBALO’s business history, company organization structure and location, as well as the market situation of international and domestic, we will priority select Jeans
As Cabbalo have many years of experiences in Jeans, we have rich and ready resources to use, such as market information, supply chain, professional staff and company organization structure, all of these are valuable resources for the new business
Cabbalo located in the business center of GUANGZHOU, Pearl River Delta, which is one the most 3 well-known Jeans production base in China, the others are Shandong and Jiangsu. Therefore it will be more convenient to control the supply chain, as there are huge of supplier resources nearby.
2) Jeans garment Status in present international market and domestic market
According to the research, there is huge potential demand of Jeans in the world, particularly the European market, American market and Middle-east market
The Jeans product can be including the followings items :
2. Jeans Division
1) Lady Jeans
a) Lady Jeans Skirt
b) Lady Jeans Jacket
c) Lady
2) Man Jeans
Our target customer group is those young people in age of 20-30, these stages of people are always the main part of the jeans consumption, growing and fast-fashion demand is the key character for this group
3. How to select items?
1) At this beginning stage, we don’t have our own designer team, to select items from our contracted suppliers; we will require them to provide us the most updated items and the most right-on for our target market and our target customer ,For instance, we ask the factory to provide us the samples for EUROPEAN market ,the factory must be familiar ,have experiences and professional in design and the remand for the market ,make sure the items they recommend is suitable for our market
2) Picked designs from some popular and famous brand from the target market ,such as wrangler ,CK in Europe and make some revise, then ask the relative factory to make the samples
II. Market Position
In view of our situation and the market research, we will focus on the European and Mid-east as the main target market; meanwhile, we will not give up Northern America, Southern America and Africa.
Our have already some experiences in Syria and Italy, which make us, have some sense in the marketing character and customer consumption habit. What is more, we have already some mature supplier who makes the right-on the product for these markets
1).Mid-east Market Character
2).European Market Character
3).North American Market Character
4).South American Market Character
5).African Market Character
III. Cabbalo Self-assessment
1. What does CABBALO do?
We will introduce as a professional garment manufacture and trading company, we can’t just label as a trading company, and we can have our stable connected supplier and have some stock in the factory which means we are the owner of the factory partially.
Meanwhile, we have hundreds of professional supplier in backup, which make us can get the excellent quality and the competitive prices for the quality, also it make us more flexible and easy to meet different requirement from different customer
2. What is Cabballo’s strength?
More focus, more professional and more flexible .with many years of mature experiences in Jeans Garment, we have our own professional sales team, production line, QC staff and strict QC mechanism.
IV. Market Strategy
1. Short Term Plan –OEM business
Build up a professional sales team for the OEM business, open the overseas market and maximize the product share in the target market, aim to realize the target turnover (this part will be provided additionally) .Period:1-3 years
2. Long-term Plan—Brand
Set up CABALLO own brand, has its own design team and its brand overseas and its monopolized shop in domestic and international market, become one of the famous brand
V. Working Platform Establishment
1. Company Website construction
2. Showroom
3. Office equipment .Computer, specialized enterpriser email account and so on .
4. Mobile Phone
5. Working Procedure -this will be provided additionally
6. Training system –this will be provide additionally
7. ERP system
VI. Marketing Channel Development
1. B2B Advertisement –www.alibaba.com
2. Exhibition
Canton fair, HK fair ,Dubai fair, Frankfurt fair ,Paris Fair and Las Vegas fair
3. Some other customer sources from some special information party
VII. Organization Structure Building
评论
最主要的核心:最大限度争取销售额 合理化的利润率
对与中东市场的客人,发个邮件反应太慢,甚至无回复,老客人也如此,最好的机会是抓住当面谈 ?
看看大伙支支招看有更好的方法吗?
评论
围观!弱弱地说一句我是做中东海运物流的!
评论
评论
中文和英文不对版哦。
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你是怎样落到实处的????,我觉得落到实处才是最有效的,同时也是很有难度的,不过很想听一下你是怎样实施你的计划的
加拿大电商我的客户需要从非洲免关税国家进口一些商品,所谓的免关税是不是也不用交增值税。 如果要交增值税,增值税的税率是多少? 菜鸟向各位前辈请教了。 评论 关税与增值税是俩个税种 加拿大电商Hallo, bitte schicken Sie uns mehr info uber die QT8-15- Machine MfG Alfredo 评论 晕死 是德语 你去德语区问问吧 评论 要你关于QT8-15- 这个型号机器的信息 评论 跟你要关于QT8-15- 这个型号机器的资料信息
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