加拿大外贸
此类询价目标性较强,真实有效性较高,需重点跟进。已经根据采购商外贸询盘内容做出了具体回复,并同时报了价格,但采购商没有再发邮件过来。建议可发以下类似邮件提醒采购商:
Dear Sir/ Madam,
Good morning!
For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of XXX dated XXX according to your relative inquiry at tradekey.com. Have you got (or checked) the prices or not? Any comments by return will be much appreciated. (可根据tradekey买家要求的产品加上自己产品的特色)It will be our big pleasure if we have opportunities to be on service of you in near future.
Looking forward to your prompt response.
(可将第一次发给tradekey买家的邮件内容附在邮件下方以提醒采购商第一次邮件回复内容。)
若过段时间,采购商还是没有回复邮件,建议可再发如下类似邮件再次追踪:
Dear Sir/ Madam,
How are you? Hope everything is ok with you all along.
Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with competitive prices as per your request.
By the way, how about your order (or business) with item XXX? If still pending, I would like to offer our latest prices to promote an opportunity to cooperate with each other.
如果连续三封邮件发出去之后采购商仍然无动于衷,基本证明采购商可能对您产品/价格不感兴趣或者由于其他原因暂时不需要您的产品,我们应暂时搁置,将时间用在继续寻找新的目标tradekey买家上。
当然也有很多非常好的采购商会被您的毅力感动,回复告诉您一些关于产品进展的情况,我们千万不可急于求成,而应按照tradekey买家的提示有针对性得去保持追踪。
以下为几种经常收到的采购商回复:
1.tradekey买家收到跟进邮件后,如果觉得还没有对我们产品有需求的话,他/她一般都会说以后联系,不管怎样,能让tradekey买家回复已经不错了,说明以后还是有机会的:
Dear,
I’m doing fine, thanks for your information.
I’m still in the planning of building my new house, due to the work constrain I decided to delay it first.
Anyway I will contact you once I decided. Thanks!
2.收邮件的人不是公司决策者
Dear,
Thank you! I received your email and I sent it to my boss. He didn't tell me anything just now.
I will contact you soon once got any news.
3.告诉您不及时回复邮件的原因
Dear,
I receive more than 10 offers every day and it will take me some times to look into each and every offers. I will contact you in the future if you are in our selection of companies.
Many thanks for your co-operation.
跟进技巧:这类tradekey买家建议可通过发新产品介绍或者新报价的方式来保持联系,相信时间久了成为您tradekey买家的可能性还是比较大的。至少让采购商对您留有印象,即使暂时不需要您的产品,日后有需要的时候也会首先想到您。
4.可能暂时不需要您的产品,但会问其他产品或者详细咨询一些与产品相关的问题,如:
Dear,
Please excuse the delay in my reply.
I have been so busy searching through all the mails, concerning the plush toys project.
May I ask you, where you purchase your soft fabric for the toys? We have a customer who is interested in this subject.
In the coming days, I will reply concerning some samples.
跟进技巧:这样的tradekey买家就要根据公司的实际情况来回复了,建议不管能否帮得上忙都能给些回复和建议,暂时不能成为tradekey买家也可以先做朋友嘛,至少他问的是与您产品相关的问题,中国有句俗话“多个朋友多条财路”,特别是生意上的朋友!
5.想借机刺探军情的
Dear,
Sorry for the late reply. I will get back with you later.
I am very busy at the moment. If you have US customer as reference, that would help a lot.
I am not here to steal information. We use reference in US to generate trust, just like you have "connections" (friends) among Chinese.
跟进技巧:
应对这样的采购商,如果公司在US地区有关系较好,规模较大的老tradekey买家,不妨挑选两个介绍给他/她,这样很能显示您的实力。但回复之前还是应根据公司具体产品在这个地区的推广情况来做妥当回复,站在采购商立场多思考其询问的真正目的,一般简单告知公司名称即可,谨慎透露对方联系方式。
如果在US地区没有tradekey买家,可以多介绍一些其他国家的tradekey买家来显示公司实力,同时向采购商暗示我们在US地区还没有合作伙伴,如果您和我合作,将会帮助您开发整个US市场。
6.讨价还价
Dear,
Thanks for your reply, I have received your quote and I am currently looking through all of the quotations that I have received. Currently your prices aren't the best but your products are very good. If you could make your prices more competitive I am sure we would be putting an order in with you very soon.
跟进技巧:可根据具体价格情况回复tradekey买家,或通过询问tradekey买家订单量大小来做可能范围内的让步。
总结:
对于有效外贸询盘,我们一定要保持跟进。采购商每天都会收到很多Offer,市场竞争很激烈,如果我们不跟进,采购商很有可能会忽略我们。跟进过程中,更重要的是细细体会各种可能的原因,积极采取相应措施,激发、把握采购商购买意图,达成合作。
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