加拿大外贸
买家询盘案例:Dear XXX, I'm interested in your product(s) Negative Ion Generator Air Purifir Hi, I would like to know the price for Ozone 100mg/h, Ion 12,000,000pcs/cm3 Negative Ion Generator with with Ozonizer, Ionizer, Carbon Filter and Timer, I am interested in buying 1 Carton/Cartons, Please provide us with a quotation. Thank you.
供应商回复疑问:这次tradekey询盘和回盘,我没什么问题。问题出在后续沟通,回盘后,客户这样回复: Dear XXX, I'm interested in your product(s) Negative Ion Generator Air Purifer Hi, I would like to know the price for Ozone 100mg/h, Ion 12,000,000pcs/cm3 Negative Ion Generator with with Ozonizer, Ionizer, Carbon Filter and Timer, I am interested in buying 1 Carton/Cartons, Please provide us with a quotation. EXW Price: xxx USD per pcs MOQ without OEM logo: 1ctn(6pcs) 1 Carton 6pcs cargo USD= ? 我以为客户是觉得价格贵了,是想压价。所以这样回复: Dear Mr. XXX, Thanks for your reply to our email dated Dec. 19. The price we give almost reaches our bottom line, and I tried to get a 5 percent discount from my boss. Hope this will make you satisfied. We believe you're sure to buy products of good quality by paying a proper price without sacrificing quality. Moreover, the quality of your interested model XXX is guaranteed to be very reliable because it has CE and RoHS certifications. And, as factory, our price must be more competitive than trade companies'. Therefore, the EXW price for this model is xxx USD per pcs, and the total price for 1 carton is xxx USD by 6pcs*xxx USD/pcs. How do you think of this? Looking forward to your reply. Best regards, XXX, seller 然后客户回复: 21-12-2012 HOW MANY 1 CARTON 1 Party ZA 06 1 CARTON =?PCS How much 2 Party N007 1 CARTON=? 3 Party YZZ-12L 1 CARTON=? 4 Party XDL801 1 CATRON=? DUTY FREE!!!!!!! PRODUCT DELIVERY BURSA TURKEY CARGO FROM YOU MONEY PAYMENT PalPay ENGLISH DOCUMENTS FOR LARGER PICTURES OF PRODUCTS CATALOG yuotube IF ANY LINKS ON THE MARKET-lived PRODUCTS DELIVERY 30-45 DAY Bursa XXX MOBİL [email protected] Thank you. XXX. 客户这次回复,我看完后,不清楚客户想表达什么意思,作为新手,我不知道DUTY FREE是什么意思,应该怎么回复。我是这样回复的: Dear Mr. XXX, Merry Chrismas and happy new year! Your email dated Dec. 21, told us your interest in our some models, and our reply has been sent to you on Dec. 22. In order to make it sure you'll see this reply, we send it to you as below again. We're sorry that model YZZ-12L is not able to be provided, because our company has not produced this kind of product. But other information you required is below: 1 Party ZA06 1 CARTON=6 PCS EXW PRICE= xxx USD/PCS 2 Party N007 1 CARTON=12PCS EXW PRICE = xxxUSD/PCS 3 Party XDL801 1 CARTON=4PCS EXW PRICE=xxxUSD/PCS FOB price will be provided if you tell us the models and each number you need. In order to make duty free, the prices in the commercial invoice will be reduced. Because we haven't used yuotube, so attached are your interested models' user manuals for your referrence. If you have any questions or requirements, pls kindly tell us a.s.a.p. Looking forward to your reply. Best regards, XXX, seller 后来客户就没有回复了,我跟进了几次,都没回复。请问我哪里没做好,客户最后一次邮件表达什么意思呢?应该怎么回复客户呢?我后来还给客户打了一次电话,但是没人接听。
回复建议:
在回复采购商每一封邮件前一定要逐字逐句阅读tradekey采购商的邮件,然后根据采购商具体要求来回答问题,做到最基础的有问有答。如果你有时间,可以再每次回复邮件前,把前几次回复的内容和tradekey采购商的疑问,再仔细阅读,想想前几次的回复有没有遗漏问题,有没有一些采购商针对一个问题多次提出疑问。你的回复最大问题是在没有了解采购商问题的基础就介绍更多的内容,问题积累的越来越多,回复内容也更加凌乱,采购商也越来越迷糊。建议回复邮件前一定理清思路,内容做到分成几段,每段有一个核心内容。
1)tradekey采购商tradekey询盘清晰表达,采购产品和技术要求是“Ozone 100mg/h, Ion 12,000,000pcs/cm3 Negative Ion Generator with with Ozonizer, Ionizer, Carbon Filter and Timer”,采购数量是1箱。然后希望你能提供采购这一箱产品的价格。但是你邮件回复思路却是常规的回复tradekey询盘邮件的思路,介绍公司,然后报价,然后询问采购商是否需要OEM。 如果你仔细阅读采购商邮件,会发现采购商知识订单很少的买一箱,甚至有可能该采购商是个人采购商,采购只是想满足个人需求。建议对于这一类有明确需求的tradekey询盘,有效回复是解决采购商疑问告知采购商买一箱产品的价格和交易方法,并告知采购商注意查看产品的技术参数是否符合要求。回复tradekey询盘核心要素就是解决采购商疑问,然后才是介绍公司优势和推销其他类型产品,在回复tradekey询盘时一定分清主次,不然会层次不清晰,从而被tradekey采购商忽略。
2)在整个沟通过程中,你始终没有把握住tradekey采购商关注点,导致结果沟通越多,问题越来越多,最后采购商认为你解答太不专业,无法解决他提出的问题,与其这样不如寻找新的供应商。建议你仔细阅读采购商每一邮件,把可以问题列出来逐一解答,然后再给采购商回复一封总结性邮件。在邮件发出后,在采购商上班时候给采购商区电话,告知采购商注意查看邮件,最好是能够在电话中直接解答采购商疑问,这样会更加直接有效。
3)对于任何tradekey采购商都是希望与一个专业供应商合作,供应商的专业性也就是体现在解答问题的专业性和提出问题的专业性,因此回复邮件一旦遇到专业性,回复需要更加专业,建议多多与部门交流,但是邮件内容的单词不能太专业,需要口语化的内容。
4)针对采购商注册地和信息发送地不同,采购商注册是美国,信息发送地是土耳其,且采购商第一次采购量是1箱,那么可以做一个推断就是该采购商有可能是一个贸易商。如果是非个人tradekey采购商,那么该采购商本次的采购目的可能是要用该产品在当地实际推销。建议该采购商可能是潜在采购商,可以深入沟通,在确定采购商真实采购产品的目的后,询问采购商是否需要产品图册或者是否愿意做贵司产品的代理。
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