加拿大外贸
开卷有益,一起分享网络带给外贸人的好处, 本文的主题:利用Quantcast.com对美国市场作两个方面分析。1。 哪些b2b网站拥有更多的美国访问者?其中简单说明该站点提供的一些独特访问者分析
2。 哪些网站在美国拥有更多的访问者?
以下是从 http://www.yanyuelong.com/archives/155 阅读到的:
挖掘网站访问者的数据对于营销来说至关重要,今天yanyuelong发现了一个网站Quantcast,可以免费查看用户的性别、年龄、所在位置、企业信息、收入、教育等重要数据。
(www.Quantcast.com)
例如,我输入answers.com,可以查看很多访问者的详细信息,比如下面的性别、年龄、种族、教育和收入等。
如何发现这些信息,是我好奇的,与Alexa等样本取样不同,Quantcast使用特殊的方式来通过Cookies获得数据,这个白皮书详细解释了方法。对我们来说不足之处在于,Quantcast的数据还是主要在美国方面,没有全球的。希望中国能够出现类似的网站。
根据上述信息,访问了该站,觉得很有意思,也对外贸人在选择网站做海外推广的时候有些参考价值。
外贸论坛强调一点,该网站出现的数据是美国用户的数据,而并非全球的用户。
1。 哪些b2b网站拥有更多的美国访问者?
首先来看看的情况。
http://www.quantcast.com/shanghai.com
从它的统计中,有趣的数据为:
1。每月有2200美国用户访问
2。男女比率:59% :41%
3。年龄分布:成年人居多
4。人群分布:亚裔人最多
5。没有儿童用户
6。工薪阶层居多
7。高学历用户很多
现在来看看一些b2b网站的,请注意页面在右侧列出了alexa的类似功能,“用户同时也访问的网站”,“用户找到该网站的关键字”
a. 阿里巴巴 http://www.quantcast.com/alibaba.com
b. 环球资源 http://www.quantcast.com/globalsources.com
2。 哪些网站在美国拥有更多的访问者?
http://www.quantcast.com/top-sites-1
1. www.google.com 137M+ U.S. monthly people. The site attracts a more affluent, more educated audience.
2. www.yahoo.com 128M+ U.S. monthly people. The site appeals to a more educated crowd.
3. www.live.com 93M+ U.S. monthly people. The site appeals to a more educated crowd.
4. www.msn.com 89M+ U.S. monthly people. The site caters to a adult, more educated audience.
5. www.aol.com 79M+ U.S. monthly people. The site caters to a very slightly female biased, younger crowd.
6. www.no video.com 73M+ U.S. monthly people. The site appeals to a more youthful following.
7. www.myspace.com 72M+ U.S. monthly people. The site is popular among a more female, teen and young adult audience.
8. www.wikipedia.org 67M+ U.S. monthly people. The site is popular among a more educated, younger audience.
9. www.ebay.com 65M+ U.S. monthly people. The site appeals to a adult, fairly wealthy audience.
10. www.microsoft.com 63M+ U.S. monthly people. The site attracts a skewing older audience.
11. www.mapquest.com 51M+ U.S. monthly people. The site appeals to a slightly female slanted, more educated, more affluent group.
12. www.amazon.com 49M+ U.S. monthly people. The site appeals to a more educated following.
13. www.blogspot.com 44M+ U.S. monthly people. The site attracts a more educated following.
14. www.about.com 44M+ U.S. monthly people. The site is popular among a very slightly female biased audience.
15. www.facebook.com 40M+ U.S. monthly people. The site appeals to a more affluent, teen and young adult, very slightly female biased following.
16. www.craigslist.org 40M+ U.S. monthly people. The site attracts a very slightly male biased, fairly wealthy audience.
17. www.photobucket.com 36M+ U.S. monthly people. The site appeals to a slightly more female than male, teen audience.
18. www.ask.com 35M+ U.S. monthly people. The site appeals to a younger, slightly more female than male following.
19. www.information.com 34M+ U.S. monthly people. The site is popular among a slightly female slanted crowd.
20. www.go.com 33M+ U.S. monthly people. The site appeals to a more affluent group.
21. www.comcast.net 30M+ U.S. monthly people. The site appeals to a more affluent, skewing older, very slightly female biased audience.
22. www.adobe.com 29M+ U.S. monthly people. The site attracts a slightly female slanted, skewing older audience.
23. www.walmart.com 28M+ U.S. monthly people. The site caters to a very slightly female biased audience.
24. www.blogger.com 28M+ U.S. monthly people. The site caters to a more educated, young adult audience.
25. www.paypal.com 28M+ U.S. monthly people. The site caters to a adult, fairly wealthy audience.
26. www.nbcolympics.com 27M+ U.S. monthly people. The site attracts a fairly wealthy, more educated, very slightly male biased crowd.
27. www.windows.com 27M+ U.S. monthly people. The site attracts a skewing older following. www.
28. www.cnn.com 26M+ U.S. monthly people. The site attracts a more educated, very slightly male biased, fairly wealthy audience.
29. www.wordpress.com 26M+ U.S. monthly people. The site is popular among a youthful crowd.
30. www.answers.com 25M+ U.S. monthly people. The site appeals to a more youthful, more educated following.
31. www.target.com 24M+ U.S. monthly people. The site appeals to a somewhat female audience.
32. www.att.com 23M+ U.S. monthly people. The site is popular among a very slightly female biased audience.
33. www.imdb.com 23M+ U.S. monthly people.
34. www.flickr.com 22M+ U.S. monthly people. The site appeals to a slightly male slanted audience.
35. www.bizrate.com 22M+ U.S. monthly people. The site caters to a skewing older, more affluent audience.
36. www.geocities.com 22M+ U.S. monthly people.
37. www.yellowpages.com 20M+ U.S. monthly people. The site attracts a adult, rather female following.
38. www.whitepages.com 20M+ U.S. monthly people. The site caters to a skewing older, very slightly female biased following.
39. www.bankofamerica.com 19M+ U.S. monthly people. The site attracts a adult, more affluent, more educated crowd.
40. www.weather.com 18M+ U.S. monthly people. The site attracts a fairly wealthy, adult, more educated audience.
41. www.apple.com 16M+ U.S. monthly people. The site appeals to a younger, fairly wealthy, very slightly female biased group.
42. www.nextag.com 16M+ U.S. monthly people. The site is popular among a more affluent, more educated, skewing older audience.
43. www.smileycentral.com 15M+ U.S. monthly people. The site is popular among a younger, more female following.
44. www.classmates.com 15M+ U.S. monthly people. The site is popular among a slightly more female than male, skewing older group.
45. www.nytimes.com 15M+ U.S. monthly people. The site appeals to a skewing older, fairly wealthy, very slightly male biased, more educated audience.
46. www.circuitcity.com 15M+ U.S. monthly people. The site appeals to a very slightly male biased audience.
47. www.careerbuilder.com 15M+ U.S. monthly people. The site is popular among a slightly female slanted group.
48. www.webmd.com 15M+ U.S. monthly people. The site attracts a skewing older, more female audience.
49. www.shopzilla.com 15M+ U.S. monthly people. The site appeals to a skewing older, slightly female slanted crowd.
50. www.chase.com 14M+ U.S. monthly people. The site attracts a adult, slightly female slanted, more affluent, more educated audience.
51. www.youporn.com 14M+ U.S. monthly people. The site caters to a primarily male, more youthful audience.
52. www.bestbuy.com 14M+ U.S. monthly people.
53. www.download.com 14M+ U.S. monthly people. The site is popular among a very slightly male biased audience.
54. www.usps.com 13M+ U.S. monthly people. The site caters to a adult, more educated following.
55. www.netflix.com 13M+ U.S. monthly people. The site caters to a adult, very slightly female biased, more educated audience.
56. www.verizonwireless.com 13M+ U.S. monthly people. The site is popular among a slightly female slanted, fairly wealthy crowd.
57. www.ehow.com 13M+ U.S. monthly people. The site attracts a slightly more female than male audience.
58. www.monster.com 13M+ U.S. monthly people. The site caters to a very slightly female biased following.
59. www.comcast.com 13M+ U.S. monthly people. The site is popular among a adult, slightly female slanted, fairly wealthy audience.
60. www.addresses.com 13M+ U.S. monthly people. The site appeals to a very slightly female biased, skewing older audience.
61. www.webcrawler.com 13M+ U.S. monthly people.
62. www.tripod.com 13M+ U.S. monthly people.
63. www.wellsfargo.com 13M+ U.S. monthly people. The site appeals to a slightly female slanted crowd.
64. www.capitalone.com 13M+ U.S. monthly people. The site is popular among a very slightly female biased, adult audience.
65. www.autotrader.com 12M+ U.S. monthly people. The site attracts a fairly wealthy, slightly male slanted audience.
66. www.dealtime.com 12M+ U.S. monthly people. The site is popular among a skewing older following.
67. www.expedia.com 12M+ U.S. monthly people. The site caters to a more affluent, very slightly female biased, more educated, skewing older audience.
68. www.snap.com 12M+ U.S. monthly people. The site caters to a more youthful following.
69. www.mywebsearch.com 12M+ U.S. monthly people. The site appeals to a largely female audience.
70. www.nih.gov 12M+ U.S. monthly people. The site appeals to a more educated, skewing older, somewhat female audience.
71. www.evite.com 11M+ U.S. monthly people. The site caters to a highly educated, somewhat wealthy, very slightly female biased, young adult group.
72. www.irs.gov 11M+ U.S. monthly people. The site caters to a skewing older, more educated, slightly more female than male following.
73. www.hp.com 11M+ U.S. monthly people. The site attracts a skewing older audience.
74. www.ups.com 11M+ U.S. monthly people. The site is popular among a adult, more affluent following.
75. www.pronto.com 11M+ U.S. monthly people. The site appeals to a skewing older group.
76. www.people.com 11M+ U.S. monthly people. The site caters to a more affluent, slightly female slanted, adult audience.
77. www.dell.com 11M+ U.S. monthly people. The site is popular among a skewing older, more educated audience.
78. www.reunion.com 11M+ U.S. monthly people. The site attracts a rather female, skewing older audience.
79. www.yahoo.net 11M+ U.S. monthly people. The site attracts a more educated, more affluent, adult audience.
80. www.ticketmaster.com 11M+ U.S. monthly people. The site attracts a slightly female slanted, more affluent following.
81. www.jcpenney.com 10M+ U.S. monthly people. The site appeals to a primarily female, skewing older following.
82. www.digg.com 10M+ U.S. monthly people. The site appeals to a more male audience.
83. www.mlb.com 10M+ U.S. monthly people. The site caters to a slightly male slanted, more affluent group.
84. www.ign.com 10.0M+ U.S. monthly people. The site appeals to a teen following.
85. www.citysearch.com 9.9M+ U.S. monthly people. The site is popular among a slightly more female than male, fairly wealthy, adult, more educated audience.
86. www.nbc.com 9.9M+ U.S. monthly people. The site caters to a slightly female slanted crowd.
87. www.local.com 9.9M+ U.S. monthly people. The site caters to a skewing older, very slightly female biased audience.
88. www.yelp.com 9.8M+ U.S. monthly people. The site appeals to a young adult, more educated, more affluent, slightly more female than male audience.
89. www.typepad.com 9.8M+ U.S. monthly people. The site caters to a more educated, more affluent audience.
90. www.tripadvisor.com 9.8M+ U.S. monthly people. The site appeals to a slightly more female than male, more affluent, skewing older, more educated audience.
91. www.fandango.com 9.7M+ U.S. monthly people. The site attracts a younger, more affluent, very slightly female biased following.
92. www.verizon.com 9.6M+ U.S. monthly people. The site appeals to a adult, very slightly female biased following.
93. www.smarter.com 9.5M+ U.S. monthly people. The site caters to a slightly more female than male, 50+ audience.
94. www.superpages.com 9.5M+ U.S. monthly people. The site attracts a fairly wealthy, slightly more female than male, adult crowd.
95. www.ezinearticles.com 9.4M+ U.S. monthly people.
96. www.symantec.com 9.4M+ U.S. monthly people. The site caters to a skewing older crowd.
97. www.foxnews.com 9.4M+ U.S. monthly people. The site is popular among a fairly wealthy, more educated, slightly more male than female, skewing older audience.
98. www.overstock.com 9.4M+ U.S. monthly people. The site attracts a rather female, more affluent, skewing older following.
99. www.rr.com 9.3M+ U.S. monthly people. The site caters to a slightly female slanted, skewing older, fairly wealthy following.
100. www.metacafe.com 9.3M+ U.S. monthly people. The site appeals to a younger, more male audience.
小结: 该网站只是从它的角度去分析网络访问情况, 我们只可以用来做参考一下, 外贸论坛更愿意带给大家的是一些新的思路,新的方法,而不希望大家受一种工具的束缚.欢迎大家一起来分享你的感受.
如果你需要转贴, 请注明来源 外贸论坛 http://bbs.shanghai.com/thread-1340412-1-1.html
评论
个人觉得,上哪类网站跟你所做的产品层次有关联
因为客户想到中国进口产品,那他首先想上的网站肯定是ALI和 MADE IN CHINA
评论
看起来不错的样子!!
评论
有一个现实趋势已经把你的个人判断推翻:越来越多意识好的企业直接到国外去参展。
如果在这些买家要来中国或者到中国的Ali MIC上找中国供应商前,你就能出现在他的眼前。这不是更好吗?
等到买家来到Ali,MIC了。供应商面对的竞争是不一样的!那么多中国供应商同行。
所以现在都看谁走在同行的前面。。
评论
这个帖子怎么这么冷淡啊?
好贴
评论
这个不错,仔细研究下先!
评论
搜索也是需要技巧的,感谢LZ
评论
这是一个比alexa更好更完善的网站,好贴,虽然局限于美国。希望我们也能有这样的网站,方便别人知道咱在哪活动嘛~~~
评论
好贴,
感谢
target 和 youport
评论
来此学习了,谢谢楼主的分享。
评论
先顶一下
评论
好贴,我就是负责美洲的客户。
有用,收藏了。
3Q!
评论
很不错。。。。
评论
呵呵 谢谢LZ!!!
评论
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