加拿大进出口外贸5 Must-Know Amazon marketing trends in 2020-2021



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5 Must-Know Amazon marketing trends in 2020-2021

1. Product research is set to take a giant leap

With the growing competition it will become increasingly difficult to find the right product. Therefore, many #sellers will be looking for expert advice to handle their product research.

2. Amazon will tighten its grip on Buyer-Seller messaging service

Since late 2016, #Amazon has made major moves to prevent sellers from manipulating its system, especially in regards to product reviews.

3. Customer reviews will be key

Reputation is everything when you operate #online, and customer reviews are a huge part of this. Surveys show that 91% of people aged 18-34 trust the reviews of other #customers, ranking them as highly as personal recommendations from a friend.

4. Private messaging and Chat-Bots will boom

One of the ways to keep customers satisfied is through private messaging and chat-bots. Facebook messenger chatbot is the effective way to engage with customers and collect reviews on Amazon.

5. eCommerce and Social Media Will Merge

This trend is likely to grow as social media platforms provide businesses with the ability to sell through their app. Facebook and Instagram recently introduced in-app #shops, allowing customers to complete a transaction without leaving the app.
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