加拿大华人论坛 加拿大百科The Excellent Advertisements influenced our life

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Yesterday,I talked with Harvey through MSN about the language which have been used in ads and exerted profound influence on our life.So I try to post this one to work as a brick in order to get more jades.

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Marlboro Man(万宝路男人)A character in Marlboro cigarette company's advertising campaign from 1954 to 1999.The ads always showed a masculine cowboy alone in nature smoking a cigarette. The ads were originally conceived as a way to popularize filtered cigarettes,which at the time were considered feminine. The ads not only made Marlboro cigarettes popular worldwide but also helped create a lasting image of American masculinity. Miller was refered to as a Marlboro Man because of his strong image and the cigarette drooping from his mouth.

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This reminds me about my university's time ,in my mind man should be like that image---Marlboro man,loving nature,carefree,strong-minded.But I have to say at that time they western countries have already realized the harm of the cigarettes but in order to reduce their lost of the industry of cigarettes ,they transfer their downmarket to Asian countries even now the impressiones by Marlboro Man are hard to remove.

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The British Government is considering raising the age limit for buying cigarettes to 18 in an attempt to reduce the number of young smokers.The current age for legal smoking is 16.

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I have to say I did smoke a few cigarattes in my university time but I never touch them scince my graduation.But the image of the "Marlboro Man" is still in my memory. A masculine cowboy on a horse in the wide. Maybe that is right the feeling the smokers want.And the ads is surely a very successful one.

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2005.5.13 FNHKVO:TCWwaiting for MEone slang per day 超赞 赏 harvey66 0$(VIP 0) 1,4422006-07-26#6 Advertising -Your - BusinessAttention getting tactics for advertising your Home businessWhen you start a home-based business, it is essential to gain an edge over other competitors offering same products or services in the market. In order to attract customers to your site you will have to promote your site through advertisements. If you do not advertise, you will end with nothing done. Even though there is great range of products in the market, new products and service are conceptualized day by day. Even if the quality of the product or service you offer is the best, it will not gain attention from the customers. Without advertisement, there will be no sales and no revenue. This is the reason why the companies spend millions of dollars over advertisements. A product, which is not advertised, can easily get lost in the competitive market.The small-scale business establishments, personal trades and home businesses are often under constraints of advertisement budgets. However, it need not always be so because, nowadays advertisements that are both inexpensive and expensive are available to your choice and needs. The basic idea is to get the attention of the public. Nowadays there is a definite trend for digitalization. You can create a domain with an attractive dot.com and file your site to free web directories. This can add great value to the products and services you are offering.One effective method for advertising home based business on the Internet is to try Shared advertising. Here you need to find out people who are also in need for product exposure at least expenditure, and merge your advertisement along with their product. This method gives definite benefit as long as you differentiate your product well from the others. This method of advertising can be less expensive. Here you can be convinced that any surfer to come to visit the other product or service will definitely have a look at the one which you offer. Shared advertisement is very common on the Internet as they appeal to the same target audience. The more advertisers you share with, greater the exposure of your product.The Internet has become the best choice for people to conduct business. There are many cost-effective methods for advertising through the Internet. Effective advertising methods are essential for promoting a product on the Internet because here the customers cannot virtually see and feel the product. Using banners with good designs can prove effective. Well-designed banners can attract more attention from the customers and provide credibility to the product. Advertisement through webzines and blogs can also attract the attention of the customers to a great extent.Whichever method you follow, it is essential to see that the advertisements are clear and impressive. It should state all the qualities of the product in a clear and crisp manner to attract the attention of the customers.

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