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UK leader says England shirt ‘very expensive’BRITISH Prime Minister David Cameron criticized the 90-pound (US$150) top price tag of Nike’s England World Cup shirts yesterday, saying supporters should not be exploited with such expensive items.
Nike’s limited edition England jersey has been branded a rip off by British media and has prompted a backlash from soccer fans.
A call by sports minister Helen Grant for Nike to cut the price went unheeded on Wednesday with the US sportswear company saying most of its replica shirts would sell for 60 pounds.
“It is very expensive,” Cameron told the BBC, noting that he was the father of a football-mad 8-year-old boy.
“Parents are under enormous pressure to buy the latest kit and we shouldn’t be taken advantage of.”
With the shirt going on sale in shops yesterday, Nike again said that less than 1 percent would cost the top price.
The 90-pound version of the all-white jersey that the England players will wear in Brazil features the same material, fit and finish, with “cooling technology,” Nike’s website says.
The cheaper shirt is a more basic replica aimed at the mass market and versions for children cost 42 pounds.
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