加拿大进出口外贸欢迎参与每周翻译论坛:提高英语表达水平,增强外贸销售能力(2007/1)



加拿大外贸

今天是2007年的第一天,您的新年愿望是什么?
我的愿望之一是:以自己的人生经验和教训,帮助更多的学生和朋友,提高英语表达水平,增强外贸销售能力,树立人生成功的信心。

在我十多年的销售和商业生涯中,有两位老师和前辈的教导是百读不厌的:
Jay 是有突破性思维的营销专家,可惜他的东西都是巨贵的,无法分享(他主要是文字方面的营销 one of the best copy writers in US);
Art 是电话方面的营销专家,除了专门的培训课程,他还每周提供一篇短文。我已经学了很多年,受益非浅。目前,我也用来给学生/门徒们翻译学习。

每周(一般在周三),我把他的短文发上来,让大家有机会练习英语翻译,更重要的是,学习如何销售。对于各位的翻译,我会综合做背景说明和翻译点评,和大家一起讨论提高。

当然,我们现在很多朋友还是靠“email+价格竞争”来做外贸的,似乎还不到电话营销的阶段(包括服务、品牌等)。但是,在人民币升值、美国/世界经济往下、贸易摩擦加剧、国内生产厂家/贸易商竞争惨烈、大学毕业生多如牛毛等等背景之下,现在和未来势必是要做品牌、做服务、做特色,才是外贸人成功的真正出路。所以,我想这个系列对于有志进取者,是个很好的学习机会和平台,可以大大提高对美国英语的理解能力,从根本上理解什么是客户至上的销售之道。

以下是新年开篇,欢迎大家翻译。如果时间精力有限,也可以翻译部分内容。长久坚持,您在不知不觉中就会潜移默化地学习美国英语和商业销售:

Questions to Ask Yourself for
Your Best Year Ever in 2007
  
Early Happy New Year!
Today's issue is a New Year's  tradition.
It's usually one of our most popular issues of
the year, and most-visited in the archives.

If you're serious about having your best year ever
in 2007, TODAY is the best time to start. I do suggest
you take some time to sit down with these questions.
Think about your answers. Challenge yourself. Write
them down. Then go to work!

It's quite simple: if you want to be better in 2007,
YOU need to do more than simply WANT it. You need to
make some changes. Start now.
____________________________________________

What are you going to do to improve your industry and
product knowledge in 2007?

How many inactive customers will you revive and turn
into regular customers again? What do you need to do
to make that happen?

What will you do to ensure you're protecting your
best customers, and adding more value to the
relationships? How will you sell even more to them?

How many new customers will you bring on this year?
How do you plan to do that, specifically?

What will you do to improve your physical health in 2007?

What, specifically, are your sales and production
goals for 2007? How does that break down into quarterly
and monthly goals?

How much more money will you make in 2007? How will
that happen? What will you need to do, today, to take the
first steps in that direction?

What will you need to do to increase THAT number by an
additional 10%?

What are you going to do every day to keep your
attitude at a high level?

How much time are you going to spend, daily, to
improve your own sales skills? What will you do?

How many referrals did you get in 2006? How will you get
them? From whom? What will you do to turn them into sales?

Speaking of referrals, will you please forward this issue
to two others who would also benefit from these weekly Tips?
(OK, that's one of mine.)

In which areas will you improve your personal, family, and
spiritual life?

How are you going to maximize the use of your time?
Where will you cut out the time-wasters in each day?

What have you been putting off that you will take
care of within the next two weeks?

Who can you help to feel special every day?

What challenge, wish or desire--that you've never
attempted before--will you finally achieve in 2007?
How will you do that? Why?

Where are you going to write all of this down so you
can review and revise your plans regularly?

What will it LOOK like when you accomplish everything
you've just been thinking about?

How good will it FEEL?

What will it SOUND like when you achieve these things?

Why COULDN'T you do all of this?

Any answer to that last one is not a reason, but rather
a self-imposed limitation, excuse, or lack of desire
or effort. The biggest deterrent to success looks us
in the mirror every day.

I don't know about you, but I've gotta go--I'm not done
yet working on my own answers. 2006 was my best year
ever, and I'm going to be sure that 2007 beats that.

Now, go out and plan to have, no, COMMIT to ...
... YOUR BEST YEAR EVER IN 2007!

Art

QUOTES TO BEGIN 2007

"Leap, and the net will appear."
Julie Cameron

"Everything you want is out there waiting for you to
ask. Everything you want also wants you. But you have
to take action to get it."
Jack Canfield

"Jump into the middle of things, get your hands dirty,
fall flat on your face, and then reach for the stars."
Joan L. Curcio

"Your actions, and your action alone, determines
your worth."
Johann G. Fichte

"Do not wait; the time will never be 'just right.'
Start where you stand, and work with whatever tools
you may have at your command, and better tools will
be found as you go along."
Napoleon Hill

谢谢各位的参与翻译。请将此贴转发给您的朋友,大家在2007年一起进步!
=====================================
以下是过去的内容:
2007-1-1:第一期
http://bbs.shanghai.com/thread-366614-1-1.html
2007-1-11:第二期
http://bbs.shanghai.com/thread-377498-1-1.html
2007-1-18:第三期
http://bbs.shanghai.com/thread-386856-1-2.html
2007-1-24:第四期
http://bbs.shanghai.com/thread-395455-1-1.html
2007-2-2:第五期
http://bbs.shanghai.com/thread-408284-1-1.html
2007-2-7:第六期
http://bbs.shanghai.com/thread-414046-1-1.html
2007-2-17:第七期
http://bbs.shanghai.com/thread-422419-1-2.html
2007-2-24:第八期
http://bbs.shanghai.com/thread-423622-1-1.html
2007-3-3:第九期
http://bbs.shanghai.com/thread-432362-1-5.html
2007-3-9:第十期
http://bbs.shanghai.com/thread-439749-1-4.html
2007-3-16:第十一期
http://bbs.shanghai.com/thread-449691-1-1.html
2007-3-22:第十二期
http://bbs.shanghai.com/thread-460912-1-1.html
2007-3-31:第十三期
http://bbs.shanghai.com/thread-480375-1-1.html
2007-4-11:第十四期
http://bbs.shanghai.com/thread-490194-1-1.html
2007-4-13:第十五期
http://bbs.shanghai.com/thread-502865-1-1.html
2007-4-20:第十六期
http://bbs.shanghai.com/thread-511639-1-1.html
2007-4-27:第十七期
http://bbs.shanghai.com/thread-521852-1-1.html
2007-5-6:第十八期
http://bbs.shanghai.com/thread-527349-1-1.html
2007-5-14:第十九期
http://bbs.shanghai.com/thread-534651-1-1.html
2007-5-16:第二十期
http://bbs.shanghai.com/thread-537412-1-2.html
2007-5-26:第二十一期
http://bbs.shanghai.com/thread-554691-1-1.html
2007-6-8:第二十二期
http://bbs.shanghai.com/thread-573725-1-1.html
2007-6-8:第二十三期
http://bbs.shanghai.com/thread-573732-1-1.html
2007-6-16:第二十四期
http://bbs.shanghai.com/thread-586271-1-1.html
2007-6-21:第二十五期
http://bbs.shanghai.com/thread-593832-1-1.html
2007-6-27:第二十六期
http://bbs.shanghai.com/thread-604396-1-1.html
2007-7-4:第二十七期
http://bbs.shanghai.com/thread-616818-1-2.html
2007-7-11:第二十八期
http://bbs.shanghai.com/thread-628505-1-1.html
2007-7-21:第二十九期
http://bbs.shanghai.com/thread-645833-1-1.html
2007-7-26:第三十期
http://bbs.shanghai.com/thread-655419-1-1.html
2007-8-1:第三十一期
http://bbs.shanghai.com/thread-666806-1-1.html
2007-8-9:第三十二期
http://bbs.shanghai.com/thread-680734-1-1.html
2007-8-16:第三十三期
http://bbs.shanghai.com/thread-694508-1-1.html
2007-8-23:第三十四期
http://bbs.shanghai.com/thread-706905-1-1.html
2007-8-31:第三十五期
http://bbs.shanghai.com/thread-720819-1-1.html
2007-9-6:第三十六期
http://bbs.shanghai.com/thread-731398-1-1.html
2007-9-16:第三十七期
http://bbs.shanghai.com/thread-747064-1-1.html
2007-9-21:第三十八期
http://bbs.shanghai.com/thread-757097-1-5.html
2007-9-27:第三十九期
http://bbs.shanghai.com/thread-765680-1-1.html
2007-10-05:第四十期
http://bbs.shanghai.com/thread-772532-1-1.html
2007-10-11:第四十一期
http://bbs.shanghai.com/thread-781496-1-2.html
2007-10-19:第四十二期
http://bbs.shanghai.com/thread-793542-1-2.html
2007-10-26:第四十三期
http://bbs.shanghai.com/thread-805090-1-1.html
2007-11-2:第四十四期
http://bbs.shanghai.com/thread-815209-1-1.html
2007-11-9:第四十五期
http://bbs.shanghai.com/thread-828070-1-1.html
2007-11-19:第四十六期
http://bbs.shanghai.com/thread-843487-1-1.html
2007-11-29:第四十七期
http://bbs.shanghai.com/thread-859063-1-1.html


如有兴趣学习和翻译更多的文章,请你至下述我的博客,翻译以后给我,我会为你评改修正。(内有60篇)
http://blog.netat.net/index.php/110759

已经完成翻译和修正的ART文章都在我的博客上:(现有26篇)
http://blog.shanghai.com/user1/1111/index.html

谢谢各位的参与。坚持实践,必有成效。若您有任何意见或建议,或者您需要进一步的英语学习资料和我的英语教学咨询,请发站内短信或直接进入我的QQ 416503427。

[ 本帖最后由 bruce1 于 2007-12-13 00:15 编辑 ]

评论
经与bruce老师协商,在本版开展bruce讲堂系列活动,旨在通过讨论学习,提高广大会员的英语水平和让大家了解先进的营销理念。
非常感谢bruce老师对于版块的支持,谢谢您的信息分享。希望大家能够积极参与。


评论
我要参与,薄老师永远都是我的老师,永远支持您,也感谢您给我们这些想学习的朋友一个如此好的平台,谢谢!

评论
很高兴在这里看到bruce和harry,预祝讲堂系列活动成功开展,也希望大家积极参与,大力支持!

评论
不错!支持下先,是要抽个时间好好想想这些问题了
感谢楼主

评论
very well,i will do my best to translate,i hope it will become better and better.

评论
well i support this good thing in the forum.

评论
老师,终于开始了。

评论
呵呵,我也来报名,最怕写和翻译了.....希望有机会能提高自己

评论
嘿嘿,我也要学习

评论
学习,再学习
真好

评论
Questions to Ask Yourself for
Your Best Year Ever in 2007
  为了使2007年成为自己最有收获的一年,问问你自己些问题.
Early Happy New Year!
Today's issue is a New Year's  tradition.
It's usually one of our most popular issues of
the year, and most-visited in the archives.
新年好,今天的焦点是新年,一年中最受欢迎的节日之一,
If you're serious about having your best year ever
in 2007, TODAY is the best time to start. I do suggest
you take some time to sit down with these questions.
Think about your answers. Challenge yourself. Write
them down. Then go to work!
如果你对在2007年拥有最好的年,今天是最好的开始,我建议你花时间带着问题坐下来,想想你的答案,挑战自己,然后工作
It's quite simple: if you want to be better in 2007,
YOU need to do more than simply WANT it. You need to
make some changes. Start now.
____________________________________________
十分简单:如果你想2007年更好的话,你需要付出比简单的想要它更多,你需要做一些改变,现在开始吧.
What are you going to do to improve your industry and
product knowledge in 2007?
2007年改善你工业和产品知识你打算怎样做
How many inactive customers will you revive and turn
into regular customers again? What do you need to do
to make that happen?
你击活多少不活跃的客户变成常规客户,你需要做什麽使它发生
What will you do to ensure you're protecting your
best customers, and adding more value to the
relationships? How will you sell even more to them?
确保你正在保护你的最好的客户,增加更多的价值加深关系,你该干什麽,如何更多地推销给他们.
How many new customers will you bring on this year?
How do you plan to do that, specifically?
在这一年你将带多少新客户,你怎麽计划呢
What will you do to improve your physical health in 2007?
2007怎样改善你的身体健康
What, specifically, are your sales and production
goals for 2007? How does that break down into quarterly
and monthly goals?
特别是你2007销售和产品目标是什麽,如何突破季目标和月目标
How much more money will you make in 2007? How will
that happen? What will you need to do, today, to take the
first steps in that direction?
2007年你将多挣多少钱,如何开始,今天你需要干什麽,朝那个方向跨出第一步
What will you need to do to increase THAT number by an
additional 10%?
你需要做什麽去增加额外的10%
What are you going to do every day to keep your
attitude at a high level?
你打算每天干什么去保持最佳状态.
How much time are you going to spend, daily, to
improve your own sales skills? What will you do?
你打算每天花多少时间去改进你自己的销售技巧,你干什么
How many referrals did you get in 2006? How will you get
them? From whom? What will you do to turn them into sales?
2006年你得到多少指点,你如何得到,从哪里,把这些用到销售中你做了什么
Speaking of referrals, will you please forward this issue
to two others who would also benefit from these weekly Tips?
(OK, that's one of mine.)
提及介绍,你能把这个问题推荐给别人,他们也会从这周小费中收益.
In which areas will you improve your personal, family, and
spiritual life?
在哪个领域,你改进你个人,家人和精神生活
How are you going to maximize the use of your time?
Where will you cut out the time-wasters in each day?
你打算怎样最大限度地利用时间,每天在何处切掉时间的浪费者.
What have you been putting off that you will take
care of within the next two weeks?
你已经正在逐步放下什么,以致于你照顾到接下来的两周?
Who can you help to feel special every day?
谁能帮助你感到每一天都很特别?
What challenge, wish or desire--that you've never
attempted before--will you finally achieve in 2007?
How will you do that? Why?
何等挑战,愿望,渴望,那些你以前从来没有努力过的,你将在2007年最终实现?你怎麽做,为何?
Where are you going to write all of this down so you
can review and revise your plans regularly?
你打算在哪里写下所有这些,以致你能温习和经常修改你的计划?
What will it LOOK like when you accomplish everything
you've just been thinking about?
当你完成了每一件事情,感觉如何,你想过吗?
How good will it FEEL?
它感觉多好?
What will it SOUND like when you achieve these things?
实现这些事情听起来像什么
Why COULDN'T you do all of this?
这些为何你不能干.
Any answer to that last one is not a reason, but rather
a self-imposed limitation, excuse, or lack of desire
or effort. The biggest deterrent to success looks us
in the mirror every day.
对最后一个的任何回答是不成理由的,更多的是自身的局限,借口,愿望或努力的缺乏,对成功来说最大的障碍物是每天在镜子中看自己.
I don't know about you, but I've gotta go--I'm not done
yet working on my own answers. 2006 was my best year
ever, and I'm going to be sure that 2007 beats that.
我不知道你,但我已经去,...我没有做出我自己的答案,2006是我最好的一年,我确定2007年也将会是的
Now, go out and plan to have, no, COMMIT to ...
... YOUR BEST YEAR EVER IN 2007!
现在开始计划,不,承诺......你最好的一年2007
Art

QUOTES TO BEGIN 2007
引述开始2007
"Leap, and the net will appear."
Julie Cameron
猛冲,净利将会出现.
"Everything you want is out there waiting for you to
ask. Everything you want also wants you. But you have
to take action to get it."
Jack Canfield
你想要的东西在等着你来问,你想要的东西也想要你,但你不得不拿出实际行动去得到它.
"Jump into the middle of things, get your hands dirty,
fall flat on your face, and then reach for the stars."
Joan L. Curcio
投入其中,把手弄脏了.落在脸上.然后达到明星.
"Your actions, and your action alone, determines
your worth."
Johann G. Fichte
你的行动和单独行动决定你的价值
"Do not wait; the time will never be 'just right.'
Start where you stand, and work with whatever tools
you may have at your command, and better tools will
be found as you go along."
Napoleon Hill
不要等待,时间决不会停留在刚刚处,从你所处的地方开始,按你的指挥用你所拥有的任何工具工作.随着你的进行更好的工具会被发现.

评论
老师,你好,我做了如上翻译,感觉漏洞百出,希望你能给予指点.

评论
Questions to Ask Yourself for
Your Best Year Ever in 2007
  为了让2007年成为你最好的一年,问你自己的问题
Early Happy New Year!
Today's issue is a New Year's  tradition.
It's usually one of our most popular issues of
the year, and most-visited in the archives.
新年好。今天的论题是新年贸易。这通常都是我们每年里最重要的,在存档里访问率最高的论题之一。
If you're serious about having your best year ever
in 2007, TODAY is the best time to start. I do suggest
you take some time to sit down with these questions.
Think about your answers. Challenge yourself. Write
them down. Then go to work!
如果你很关注让2007年成为你最好的一年,那么今天是开始的最好一天。我建议你带着这些问题花点时间坐下来。想想你的答案。挑战你自己。把它们写下来。再去工作。
It's quite simple: if you want to be better in 2007,
YOU need to do more than simply WANT it. You need to
make some changes. Start now.
这很简单:如果你想在2007年做的更好。你需要做的不止等待这么简单。你需要做些改变。现在开始。
___________________________________________

What are you going to do to improve your industry and
product knowledge in 2007?
你准备在2007年怎么做才能改善你的产业和产品知识?
How many inactive customers will you revive and turn
into regular customers again? What do you need to do
to make that happen?
你能再苏醒多少不活跃的客户成为你的常规客户?你要怎么做才能让它发生?
What will you do to ensure you're protecting your
best customers, and adding more value to the
relationships? How will you sell even more to them?
你要做什么去确认你在保护你和你客户的关系,并且在关系上增加了更多价值?怎么样才能卖更多的给他们?
How many new customers will you bring on this year?
How do you plan to do that, specifically?
你今年将带来多少客户?你怎么计划的,明确的?
What will you do to improve your physical health in 2007?
在2007年你怎么改善你的身体健康?
What, specifically, are your sales and production
goals for 2007? How does that break down into quarterly
and monthly goals?
在2007年特别是你的销售和产品目标是什么?怎么样把它分解为季度和月目标?

How much more money will you make in 2007? How will
that happen? What will you need to do, today, to take the
first steps in that direction?
你2007年将要赚多少钱?怎么让才能它发生?今天你需要做什么,朝那个方向迈出第一步。
What will you need to do to increase THAT number by an
additional 10%?
你将要做什么去让那个数字增加额外的10%?
What are you going to do every day to keep your
attitude at a high level?
你每天要做什么让你每天保持一个很好的态度。
How much time are you going to spend, daily, to
improve your own sales skills? What will you do?
你每天花多少时间去该少你的销售技巧?你要怎么做?
How many referrals did you get in 2006? How will you get
them? From whom? What will you do to turn them into sales?
你在2006年获得了多少提点?从谁那里得来?你要怎么做把它们转入到销售里?
Speaking of referrals, will you please forward this issue
to two others who would also benefit from these weekly Tips?
(OK, that's one of mine.)
说到提点,你能转发这个论题给另外2个能从这些星期提示上获得收益的人吗?
In which areas will you improve your personal, family, and
spiritual life?
在什么领域你能改善你的个人,家庭,和精神生活?
How are you going to maximize the use of your time?
Where will you cut out the time-wasters in each day?
你怎么把你的时间利用最大化?每天你能从哪里切掉时间浪费者。
What have you been putting off that you will take
care of within the next two weeks?

Who can you help to feel special every day?
你能帮助谁让他感到每天都很特别?
What challenge, wish or desire--that you've never
attempted before--will you finally achieve in 2007?
How will you do that? Why?
什么机遇,欲望或者期望--你以前没有尝试过的――你能在2007年完成吗?你将要怎么做?为什么?
Where are you going to write all of this down so you
can review and revise your plans regularly?
为了能让你经常温习和修改你的计划,你要把所有这些写在哪里?
What will it LOOK like when you accomplish everything
you've just been thinking about?
当你完成了你刚才所想的一切,那看起来会是什么样?
How good will it FEEL?
感觉怎么的好?
What will it SOUND like when you achieve these things?
如果你达到了这些事情,那听起来会是怎么样的?
Why COULDN'T you do all of this?
你为什么不能做这些?
Any answer to that last one is not a reason, but rather
a self-imposed limitation, excuse, or lack of desire
or effort. The biggest deterrent to success looks us
in the mirror every day.
任何在前面一个问题的答案并不是答案,但却是一个自我情愿的限制,理由,或者对期望或者行动的缺乏。每天最大通往成功的阻碍在镜子里看着我们。
I don't know about you, but I've gotta go--I'm not done
yet working on my own answers. 2006 was my best year
ever, and I'm going to be sure that 2007 beats that.
我不知道你,但是我要走了――我对我自己的问题还没完成。2006也是我的最好的一年,并且我要确认2007年能打败它。
Now, go out and plan to have, no, COMMIT to ...
... YOUR BEST YEAR EVER IN 2007!
现在,出去并且计划,不,交给。。。你的最好的一年2007!
Art

QUOTES TO BEGIN 2007
2007年开场引语
"Leap, and the net will appear."
Julie Cameron
“跳跃把,利润将会出现”
"Everything you want is out there waiting for you to
ask. Everything you want also wants you. But you have
to take action to get it."
Jack Canfield
“你想要的一切正在那里等着你去问。你所需要的的一切也同样需要你。但是你需要采取行动去得到它。”
"Jump into the middle of things, get your hands dirty,
fall flat on your face, and then reach for the stars."
Joan L. Curcio
“跳到事物的里面,把你的手弄脏,平直的在你面前掉下来,然后接触到星星,”
"Your actions, and your action alone, determines
your worth."
Johann G. Fichte
“你的行动,唯独你的行动,决定你的价值。”
"Do not wait; the time will never be 'just right.'
Start where you stand, and work with whatever tools
you may have at your command, and better tools will
be found as you go along."
“别等待;时间从来不会刚刚好,”
从你立足的地方开始,和无论哪种只要你意识里现有的工具开始行动,随着你的进行更好的工具将会被发现。”
Napoleon Hill

[ 本帖最后由 TheFlyingCat 于 2007-1-2 14:23 编辑 ]

评论
我翻译的时候参照了danyan 网友的译文,可是我自己最后下来的句子也是感觉乖乖的,有一句What have you been putting off that you will take
care of within the next two weeks?
我翻译不出来。希望老师指点
加拿大电商昨天我把提单复件发给了客户,今天收到了他回信,如下: Dear Nicholas, please send all shipping documents. We will check B/L copy and we will reply ASAP. Thank you Best Regards ......................................... 加拿大电商刚从事这行半年,对电子行业不了解,自己整理了些,算是学习,供大家分享,也请大家补充。我毕竟是个文科生,对这方面知识严重欠缺。 DVD:英文全名是Digital Video Disk, 即数字视频光
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