加拿大进出口外贸英语道歉篇与感谢篇

加拿大外贸

Apology
Sometimes events do not run as planned, and it is your fault. Looking back, your conduct is regrettable, or some circumstance has prevented you from doing your best. In such cases, apologies are necessary---or your own peace of mind and for good future relationship with an offended person. The best way to handle apologies is to avoid getting into situations where you need to make them. When you have to apologize, you must be sincere, direct, and brief.
However, people who have made mistakes tend to condemn themselves too severely or describe the error too vividly, which may reinforce irritation of the other side. That reinforcement would work against the purpose of apology. The writer should apologize directly and use general terms to avoid reinforcing the unpleasantness of the mistakes. Empathy is the key to an appropriate apology. People who have the right attitude have the best chance of finding the right words. An unsolicited (自愿的、主动的) letter of apol­ogy removes a barrier or even preserves a business relationship.
Congratulation
Sending letters of congratulation provides a very good way for business­men to build goodwill, for they are always positive. How delighted you would be if you received a letter of congratulation!
There are many situations calling for congratulations, such as election, promotion or other significant achievements. Therefore, the letters of con­gratulation are in order 合乎时尚的). The guidelines for such letters are very simple:


Begin with the reason for writing. You should present the congratula­tions at the first part of the letter.
Tell how you learn about the good news and make the reader feel cer­tain that he/she deserves the praise.
•        End the letter by using an encouraging and conversational tone.

Letters of congratulation are usually brief and prompt. Be sure to send the letter within a few days after the event; otherwise, all your efforts will be fruittless.
The following two letters are written according to the writing principles mentioned above. Now read the letters and figure out how the writing prin­ciples are applied in them. The questions after the letters might help you accomplish the task.
Letter A   Apologizing for bad manners
        Dear Mr. Peter:
In order not to have any misunderstanding between us, please accept my apology for the manner in which our security officer spoke to you this morning.
Our security officers had been instructed to keep certain parking spaces open for company officers, but they should have remembered their obligation to be courteous1 and helpful. The chief of security has already disciplined the officer, asking him to attend the human relations seminars.
When you call at our offices again, you can expect effi­ciency and courtesy, which have been our goals for the past 12 years.

   Sincerely




                                        Letter B    Congratulation on promotion
    Dear Mr. Stewart:
Please accept my warmest congratulations on your pro­motion to general manager!
We have just learned that you have been appointed to this position. It came as no surprise to us in view of your unusual abilities. You deserve8 the position after years of service in the company. Your experience in this field will surely bring in more profits for your company. We are sending you our best wishes for the future.
Through 3 years of working with you, many of us know clearly how much you have contributed to building the relationship between our two corporations. You also have come to know us well during the past 3 years, and we are ready to offer you the same service in the days ahead.
We look forward to the continuing growth of your com­pany under your enlightened leadership.
   

        Sincerely yours,



Questions for Comprehension
What are the basic principles of writing letters of apology and congratulation?
Do the two letters use the direct order? Why?
How about the end of the letters? Do you think that they both express goodwill?
What information can you learn about from each letter?
What's the purpose of each letter?
How do the writers convey the information?
Do you think it is good for a letter to begin and end with apology when its purpose is to apologize?
Should a writer use strong adjectives to describe once again the mistake for which an apology is presented?
What benefits are obtained from writing congratulatory letters?
10. List the guiding principles recommended for letters of apology and congratulation.


Sample Analysis
Sample 9-1    Apology for discrepancy

Dear Kenyon:
I owe you an apology for discrepancies between the shipping contracts and the actual shipment.
As our business has increased rapidly, we are to make a number of procedures in our organization so as to ensure that such a mistake will never occur again.
Your understanding and patience in this matter would be greatly appreciated. We hope you'll give us the plea­sure of serving you again in the future.
Sincerely yours,




Sample 9-2    Apology for delayed goods

Dear Mr. Peter:
I write to apologize for the delay in delivering your order 26, dated 16 August.
We have had some problems in obtaining imported component parts for our Toyota range but are now in the process of changing to a home-based supplier.
Accordingly, we expect to be able to forward your or­der to you within the next two weeks. You'll find our Toyota range products satisfy your need.
Yours sincerely,

Sample 9-3    Congratulation on good performance

Dear Sherry and Paul,
Congratulations on your excellent performance dur­ing our recent Harvest Sale.
Although the crowds were large and the days were long and hot, your expertise and endless patience con­tributed to a profitable, safe and service-oriented sales season. In fact, we had higher sales and fewer cus­tomer complaints than last year, and no reported accidents. Both of you are to be commended for the extra effort you put forth and the consistency with which you graciously served our customers.
We sincerely believe that your commitment makes EFTC an outstanding store. Thanks for being such an important part of the team; we truly appreciate your excellent work.
Sincerely,

Sample 9-4    Congratulation on starting business
Dear Mr. Kara:
I have learned with great delight that you are estab­lishing your own advertising company and starting business today. I'd like to add my voice to the chorus (# P |h]^) of congratulation from all sides. Due to your brilliant background and rich experience, you will greatly succeed in the near future.
Should there be any way in which we can be of assistance, please do not hesitate to let me know. I wish you success of your company and look forward to close cooperation with you in the development of business.
Yours sincerely,


Sample 9-5    Apology for delay in sending catalogue and price list
Dear Mr. Zhang:
Thank you for your request for our catalogue and price list.
We are sorry we cannot send you immediately the cata­logue and price list you asked for in your letter of Janu­ary 15th. We will send you as soon as possible.
We ask for your understanding and offer you our as­surance of better service in the future.
Yours faithfully,



Sample 9-6    Congratulation on winning a prize
Dear Kate:
I have heard that you win the Speech Contest. I would like to say congratulations on your recent honor. This prize should be given to you.
Keep up the good work.
Sincerely yours,

Language for Writing
I. Notes
1. courteous: courtesy,
  I thank you sincerely for your courtesy in conveying this  information
2. deserve: vt. You deserve this promotion.
3. owe:  owe somebody thanks

II. Useful Sentence Patterns
1. be sorry...
We are sorry we cannot send you immediately the catalogue and price list you asked for.
  I am very sorry for giving you so much trouble.
  2. Please accept my apology for...
Please accept our apology for any inconvenience this matter has caused you.
Please accept my apology for the manner in which our security officer spoke to you this morning.
3. 1 owe you an apology for...
I owe you an apology for discrepancies between the shipping contracts and the actual shipment.
I owe you an apology for any inconvenience this clerical error has caused and will do our best to see that such errors do not recur.
4.1 very regret that...
I very regret that your letter of May 9 was misplaced. I feel very embarrassed about this oversight.

评论
We regret that we cannot agree to your request for a replacement pair. ^
5.1 offer my sincere apologies for...
We offer our sincere apologies for the delay. Should you have any further problems, please do not hesitate to contact us immediately.
6.1 apologize for...
I apologize for our original error and unfortunate delay in answering your complaint.
I apologize for the way he acted, and would like to rectify the situation as soon as possible
7. Please forgive me for...                                                          Please forgive me for a stupid choice of words.                        Please forgive me for my oversight.
8. Here is my deepest apology for...                                         Here is my deepest apology for forgetting the appointment we had made.      Here is my deepest apology for the inconvenience caused by the lapse in communication.
9. Congratulations on...                             Congratulations on your promotion! Congratulations on your new baby!
10. I am delighted to hear...
I am delighted to hear that you captured the NO. 1 position in sales in your market.
11. Let me offer you my warmest congratulations on...
Let me offer you my warmest congratulations on the happy occasion.          Let me offer you my wannest congratulations on the happiest event of your life.
12.1 would like to offer my congratulations on...
I would like to offer my congratulations on your being elected chairman.         I would like to offer my congratulations on your fifty years of business enterprise.
13. Wish.../May...
Wish you every success in the future.
Wish you the best of bliss and bless in the New Year's Day.!                      May you go from strength to strength for the next 5 years.                          May you and yours have a joyful holiday season.
14. Congratulations!
Congratulations! All of us feel proud of your remarkable achievements!
15. Please accept our warmest congratulations on...
Please accept our warmest congratulations on the opening of your new branch   Please accept my warmest congratulations on your graduation from...

评论
无论你是写信给客户，给经理或是同事，你都一定要感谢他们。每个人都喜欢被感谢，那就在你的信对读者表示感谢，感谢他们所做的事情，还可以事先感谢他们将要为你做的事！你会发现将真诚表达在你的字里行间会让你受益匪浅。

邮件的开头
感谢读者是邮件开场白的好办法。感谢您的读者能让对方感到高兴，特别是之后你有事相求的情况下会很有帮助。

Thank you for contacting us.
如果有人写信来询问公司的服务，就可以使用这句句子开头。向他们对公司的兴趣表示感谢。

Thank you for your prompt reply.
当一个客户或是同事很快就回复了你的邮件，一定记得要感谢他们。如果回复并不及时，只要将“prompt”除去即可，你还可以说，“Thank you for getting back to me.”

Thank you for providing the requested information.
如果你询问某人一些信息，他们花了点时间才发送给你，那就用这句句子表示你仍然对他们的付出表示感激。

Thank you for all your assistance.
如果有人给了你特别的帮助，那一定要感谢他们！如果你想对他们表示特别的感激，就用这个句子，“I truly appreciate … your help in resolving the problem.”

Thank you raising your concerns.
就算某个客户或是经理写邮件给你对你的工作提出了一定的质疑，你还是要感谢他们。这样你能表现出你对他们的认真态度表示尊重及感激。同时，你也可以使用，“Thank you for your feedback.”

在邮件的结尾
在邮件开头表示感谢一般是表示对对方过去付出的感谢，而在邮件结尾处表示感谢是对将来的帮助表示感谢。事先表示感谢，能让对方在行动时更主动更乐意。

Thank you for your kind cooperation.
如果你需要读者帮助你做某事，那就先得表示感谢。

Thank you for your attention to this matter.
与以上的类似，本句包含了你对对方将来可能的帮助表示感谢。

Thank you for your understanding.
如果你写到任何会对读者产生负面影响的内容那就使用这句句子吧。

Thank you for your consideration.
如果您是在寻求机会或是福利，例如你在求职的话，就用这封邮件结尾。

Thank you again for everything you抳e done.
这句句子可以用在结尾，和以上有所不同。如果你在邮件开头已经谢过了读者，你就可以使用这句话，但是因为他们的帮助，你可以着重再次感谢你们的付出。

评论
谢谢分享。。。。

评论
自己顶自己,一定会有用的.哈哈..

评论
  很有用哦！顶一个！

评论
thank you again for all you have done,

god bless you

评论
不错，LZ，就是太多了，以后有时间要好好学习一下

评论
Thank you for your sharing!
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