加拿大外贸
Just as a factory requires a complete set of machinery to proceed with production, so does a foreign-trade firm need extensive business connections to maintain or expand its business activities. Therefore, the establishment of business relations is one of the important undertakings in the field of foreign trade.If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the person in charge must first of all find out whom he is going to deal with. usually, such information is obtainable through the following channels:
1. Banks
2. Chambers of Commerce in foreign countries
3. Trade directory
4. Chinese Commercial Councellor's Office in foreign countries
5. Business Houses of the same trade, etc.
6. Advertisements
Having abtained the disired names and addresses of the firms from any of the above sources, he may start sending letters or circulars to the parties concerned. This type of letter is an ongoing letter and may be called a "First Enquiry". Generally speaking, this type of letter begins by telling the addressee how his name is known. Then some general information should be given as to the lines of business being handled. The writer should state simply, clearly and concisely what he can sell or what he expects to buy.
Any letter of this nature received must be answered in full without the least delay and with courtesy so as to create goodwill and leave a good impression on the reader. This is one of the most important functions of commercial correspondence.
To firms engaged in foreign trade, business connections are valuable. Therefore, traders must not only do everything possible to consolidate their established relations with firms having previous business but also develop and revitalize their trade by searching for new connections from time to time.
[ 本帖最后由 hevertree 于 2011-1-21 07:54 编辑 ]
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